Windsor – The new limited edition fragrance from Creed

Creed have announced Windsor, their latest limited edition fragrance. Windsor was originally created in 1936 for King Edward VIII of England from ingredients grown in the British Empire.  According to Creed, the fragrance was “created for His Majesty in January 1936, Windsor was delivered in December, when the king quit the throne to marry American divorcee Wallis Simpson.  Gone from England, living in Paris, the ex-king, known as the Duke of Windsor, wore this scent... Read More

NFL Quarterback Matt Ryan launches Gillette Fusion MVP Razor

NFL Rookie of the Year Featured in New Television Commercial to Support Launch of Sports-Themed Razor Boston, MA, September 28, 2009 (NYSE:PG) – Gillette® [PG] today announced the launch of a new advertising campaign introducing the latest entry into the Gillette Fusion® razor family – the Gillette Fusion MVP™.  The campaign features Atlanta Falcons’ quarterback and the NFL’s 2008 Rookie of the Year Matt Ryan.  The razor features a sleek new look and Fusion’s... Read More

Brylcreem acquired by Unilever

Reports are suggesting that Brylcreem, first produced in 1928 has been acquired along with the entire Sara Lee Corporation by Unilever. A cash deal reported to be worth €1.28bn sees the glossy, wet look shine of Brylcreem transferred into Unilever’s hands along with other other Sara Lee brands; Sanex and Radox amongst others. The acquisition signals Unilever’s intent to grow into the personal care market. Source: WWD  Read More

Clinique Reinvents Department Store Shopping at Selfridges London

Clinique Reinvents Department Store Shopping at Selfridges London Clinique, the number one premium cosmetics brand in the UK, announced today that it will reveal a new global flagship counter at Selfridges London. This new shopping destination will re-vamp the prestige beauty brand’s shopping model to offer multiple levels of service, providing consumers with a one-of-a-kind, custom-fit experience. Breaking down all barriers, the counter invites consumers to interact with the... Read More

The new Gillette Fusion Power Gamer razor. The best a man can get?

Last week I reviewed the mighty Braun Series 3 390cc electric razor, this week it’s the turn of the wet shaver, the Gillette Fusion Power Gamer. For those of you who read my Braun Series 3 review you’ll know I prefer to keep stubble than shave regularly. The stubble is kept for two reasons, firstly, I like the way it looks and secondly(most importantly) I get shaving rash and irritation. After taking the plunge and removing the stubble last week with the Braun Series 3(and... Read More

The New Playstation 4…?

It’s been a while since the last ‘apeish’ contribution so this one is dedicated to one of the most ape like of activities – console gaming. Regardless of how distinguished, or classy a man may appear, place a controller in his hand and ‘Pro Evo’ on the screen, and before long he will revert back to his primeval self; cajoling the players on the screen to do his bidding, frantically pressing the buttons in a Brownian motion hoping for some end result. Presenting the... Read More

Czech & Speake No.88

Czech & Speake was founded in 1978 by Frank Sawkins whose unique vision was to create the finest quality bespoke bathroom fittings and compliment these with a range of matchless Aromatics. Out of this unique vision the signature scent No.88 was born since which time the fragrance line has grown significantly in size and popularity whilst its understated exclusivity has been maintained by strictly limited distribution. No.88 is a truly English scent with a fresh, woody top... Read More

Dove enters the Male Grooming industry

Unilever has extended its Dove range into the male grooming market and is trialling the new products Dove Men + Care in Italy. Branding experts believe that if the products are launched in the UK they could be more successful than the company’s Lynx range. The Dove Men + Care range is targeted at the over 35-year-olds and includes five deodorants and two shower gels. Daryl Fielding, who is credited with masterminding Dove’s Real Beauty campaign strategy when at Ogilvy &... Read More

International summits on sustainability in the Cosmetic industry

A new series of international summits that focus on sustainability in the beauty industry has been unveiled by Organic Monitor. The aim of the Sustainable Cosmetics Summits is to cover the major issues the beauty industry faces concerning sustainability, natural, organic, fair trade and ecological products. Organic Monitor – a research and consulting company focusing on organic product industries – is launching a series of international summits on sustainability and... Read More

Review. New Braun Series 3 shaver 390cc

New Braun Series 3 shaver 390cc I’m an occasional shaver. For two reasons. Firstly, I ‘think’ a bit stubble looks good!? Secondly, shaving irritates my skin. There are certain occasions when a clean shaven look is a necessity – weddings, job interviews etc. I believe I’m right in saying that most gents on this planet will have to or are currently having to shave frequently or at least keep and tend to a beard or stubble. The eternal question then, to wet shave or... Read More