Ape to Gentleman Interview: Simon Duffy, co-founder of BullDog Natural Grooming

British brand BullDog is now a regular sight on supermarket shelves, alongside other staple grooming brands, such as Gillette, L’Oreal Men Expert and King of Shaves, and it only took them four years. What’s more, they show no signs of slowing down, quite the contrary in fact; this year they released the world’s first Fairtrade male grooming products, started exporting to Sweden and we’re only in March. Despite his busy schedule, BullDog’s founder Simon Duffy took the... Read More

Element by Hugo

This fresh, modern, masculine scent, is inspired by the energy of the 4 elements.  The creative starting point was the scented interpretation of a piece of granite stone, which is formed by the direct effects of all the elements – created from Fire, becoming part of the Earth, weathered by both Air and Water. This strong image is brought to life as a fragrance by balancing four key olfactory facets: The top note ingredients – led by the famous, synthetic material, calone,... Read More

Green Fragrances: Hugo Launches ‘One Fragrance, One Tree’

Hugo Fragrances have recently announced the launch of ‘One Fragrance, One Tree’; a new sustainability initiative inspired by the increasingly eco-conscious outlook of Hugo Fragrances consumers. For each special edition pack of Hugo Element and Hugo Man fragrance produced, one tree will be planted in the Amazon rainforest in Peru. To help raise awareness of this cause in the UK, Hugo Fragrances has commissioned 5 artists to create their own eco-friendly interpretation of... Read More

Traditionally Modern: Proraso Pre & Post Shave Cream

For over 80 years Proraso has been the leading Italian barber shop shaving brand and now they have formulated a version of the best selling Proraso Pre and Post Shave Cream.  This 100ml cream (RRP £8.95) is the latest addition to the Proraso range and is specifically tailored to sensitive skin. The cream works like the original Eucalyptus Oil and Menthol formula, much loved in Italy since the 1920s, but with ingredients specifically chosen to be kind to sensitive just-shaved... Read More

How to get a ‘Hollywood’ Smile…

While teeth have always been a poignant grooming issue for men it seems that invisible braces have become the latest craze amongst men searching for the perfect pearly whites. Whilst women have usually been perceived as leading the way in beauty trends, new research by The Hospital Group has shown that men are also seeking the perfect ‘Hollywood’ smile. The group reported a large increase in the number of men enquiring about having invisible braces during the start of... Read More

Ape to Gentleman’s Friday Five: P&G Grooming Awards, Pharrell Williams x Kiehls, MB&F, Proraso & Fernando Torres…

P&G Beauty & Grooming Awards 2010 Ape to Gentleman we’re privileged to attend to this year’s Procter & Gamble Beauty & Grooming Awards held at illustrious Mayfair hideout Sketch. We’re pleased to report that drinks were flowing (the Rum & Ginger cocktail went down a bit too well), and the event was hosted by none other than Rick Edwards, whose banter was on a level akin to that of this Blog. Exemplary. Congratulations are due to Ahmed Zambarakji (aka... Read More

The New Schick Hydro – A Razor Reinvention

In April Schick will launch its new Hydro line of razors, which are designed to dramatically improve the shave experience by going beyond hair removal to care for skin. Schick Hydro is a reinvention of the classic cartridge razor, featuring many first to market technologies that reduce irritation and provide men with more comfortable shaves. The company will also introduce a line of Schick Hydro shaving products, to work in conjunction with the new razor as a more complete skin... Read More

Usain Bolt is Animagical!

Puma have chosen 100m and 200m world record holder Usain Bolt as the face of their new line of men’s and women’s fragrances called Animagical. Puma Animagical Man is an aromatic, green, fruity fragrance with notes of African Kei Apple, cardamom oil, rosemary and pineapple and white ironwood for warmth. The eau de toilette will be packaged in zebra-print-inspired, vividly coloured bottles and boxes. Animagical is labelled as an ‘Africa-influenced scent’, thanks... Read More

St. Patrick’s Day: Beards

March 17th is St. Patrick’s Day – another Religious holiday turned into a celebration for the masses, and a (very good) reason for everyone to get drunk. The Gentlemen among us will see St. Patrick’s Day as an opportunity to take a day off and revert guilt free back to an Ape for 24hrs, and the Apes… well, let’s just say they will have no trouble getting acquainted with the Irish tradition. For us at Ape to Gentleman, St. Patrick’s Day gives us another reason to... Read More

Gentleman’s Tonic wins Professional Beauty Award 2010

Luxury male grooming salon Gentleman’s Tonic has been named Male Grooming Salon of 2010 at  the Professional Beauty Awards held at the Park Lane Hilton last week in London. Founded in 2004, Gentlemen’s Tonic ia a male grooming salon founded in the heart of Mayfair that affords the modern man a traditional barbershop while catering for a wide variety of lifestyle and grooming services. Gentlemen’s Tonic has since added to its portfolio of salons with a grooming salon... Read More