Friday Five: Happy Feet, New Lamborghini, Golden Fragrance, Armani Hotel and Bape Rug…

The New Lamborghini Gallardo LP570-4 Superlegerra  Today’s Friday Five begins with a remake of a modern classic, The New Lamborghini Gallardo LP570-4 Superlegerra. I could try and describe it to you, but I’ll let the video explain, it does a much better job than I could… The floor beneath our Feet Having braved a very cold winter this year, rugs have become evermore important in my thinking. There’s nothing better for your feet in the Winter than sinking your feet into... Read More

Ambre Nuit by Christian Dior

Christian Dior’s Dior Homme line has launched a fourth fragrance in their cologne series, Ambre Nuit. After the successes of three cologne waters presented as three unisex editions in 2004, Bois d’argent, Cologne Blanche and Eau Noire, here is the latest from the Dior Parfum house, Ambre Nuit; a unisex, mysterious and bewitching scent. An audacious mixture of bergamot essence for the freshness, Turkish rose for the peppered and spicy note and cistus Labdanum, an interesting... Read More

An essential guide to 7 common skin care myths

1. Hair grows in thicker after shaving After shaving it can often feel like hair has grown in thicker or darker. The reason for this is that when you shave you remove the tapered tip of the hair follicle. As the hair grows back, a thicker, coarser part of the follicle is revealed reinforcing the persistent myth that shaving causes darker, thicker hair growth. As the hair grows out again, it will begin to feel the same way it did before you shaved. photo by diongillard (via flickr) 2.... Read More

How to find your perfect match – with a fragrance!

Have you ever arrived at the fragrance counter of a department store and being overwhelmed by choice? The overly helpful shop attendants hovering over your selections, spraying 5 to 10 scents in your direction, causing havoc with you nasal sensory? If you’ve answered yes to any of the aforementioned then Ape to Gentleman may have the answer, well not us but Aramis & Designer Fragrances who have developed ASCENT, the first interactive mobile application that reveals... Read More

Pharrell Williams x Kiehl’s Limited Edition Açaí Damage-Protecting Toning Mist

World Earth day 2010, was recently held on 22nd April to advance climate policy and raise awareness energy efficiency, renewable energy and green jobs. Flying the flag for the skin care industry is Kiehl’s with their limited edition toning mist. While we had mentioned this on an earlier Friday Five, we wanted to remind you that the Pharrell Williams x Kiehls Toning mist collaboration is now available to purchase. 100% of proceeds up to $200,000 from the sales of the toning... Read More

How to get that perfect wet shave – A beginners guide

Firstly, you may be wondering why you would want to wet shave in the first place? As you are probably already aware, there are a number of high-tech electric razors on the market these days, so this would seem like a fairly understandable question to ask yourself. But the answer is a very simple one. If you are looking for a more effective shave that also offers you better looking and healthier skin, then traditional wet shaving is your only viable option. But how do you get... Read More

How to look after your hands: Non-Oily Hand Creams

The handshake is more often than not a gentleman’s first point of physical contact with another person, and hence a vital part of the overall first impression you leave with that person. While some men still find it ‘unmanly’ to use moisturisers, inevitable trips to the bathroom and general everyday tasks will dry out your hands. Now back to the handshake; granted you don’t want them to have to wipe their hands after shaking yours (greasy moisturisers), but then shaking... Read More

The Summer Fitness Kit from Lab Series

Gentleman, if you want your bodies to be toned and flexed to within an inch of its life before the long awaited body baring summer, then we could have just the thing to help you on your way: Lab Series Summer Fitness Kit Free Gift*. The Summer Fitness Kit comes with the vibrant transparent-red water bottle, to keep you company on those summer evening runs. Enclosed within the water bottle are two deluxe samples of the new 50ml Active Body Wash and Lab Series bestselling 30ml... Read More

British Grooming: Soap & Glory for Men

As the men’s grooming industry grows we are starting to see the market dividing into one made of niche brands, all with their own points of difference appealing to men on different levels, be it price, performance, packaging and branding. This is good thing Gentleman; performance aside, more brands to choose from means more opportunity to show your individuality, and to find a brand that represents your personality. Take a look at refreshing UK brand Soap & Glory for instance.... Read More

Aramis Father’s Day set 2010

This is a second time the Aramis fragrance has been featured on Ape to Gentleman in recent weeks, and that is no coincidence.  This time we look at Aramis with an eye on Father’s Day 2010, on which we’re expecting Father’s to be inundated with grooming products galore. This year by all means introduce them to new grooming products and ranges, but ease the process with familiar gifts, such as shaving gifts and timeless fragrances. There aren’t many fragrances more timeless... Read More