Formula 1 star Jenson Button revealed as new head&shoulders ambassador

We have an interesting snippet of news for you on this fine morning regarding Jenson Button; reigning Formula One World Drivers’ Champion, currently driving for team McLaren-Mercedes, style icon, ladies favourite and all round good bloke. He is to be the new ambassador for men’s bathroom favourite; head&shoulders shampoo. We are big fans of Jenson here at Ape to Gentleman HQ, so are naturally pleased that he’s decided to lend his name to the male grooming... Read More

Friday Five: Wonderwood, Pop’s Stasche, Banksy NYC, Jaguar and Write the Future…

Jaguar 75th Anniversary This Friday Five kicks off with a tribute one of the great car makers in the last century. 2010 marks Jaguar’s 75th Anniversary with a theme of ’75 Years looking forward’. It’s three-quarters of a century since founder Sir William Lyons picked ‘Jaguar’ to be the name of his new ss100 sports car. “In 2010, we’re celebrating our past, and 75 years of designing and building cars that celebrate the art of automobile making” says Mike O’Driscoll,... Read More

Life in the 21st Century – Logorama

The Logorama uses an animated story to illustrate how modern society is inundated with a plethora logos we all recognise subconsciously. It’s almost got to the stage that people ‘can’t see the product for the brand’. The Logorama Movie was directed by the French animators H5 (masterminds behind videos for Massive Attack, Goldfrapp and Röyksopp) Hervé de Crécy,  François Alaux and Ludovic Houplain. The short movie was first unveiled at the Cannes Film Festival in... Read More

SureMen Sport Defence – Last 8 Sweepstake

Cometh the hour, cometh the… deodorant. As you step up to take that all important penalty kick at your five-a-side don’t let your underarm sweat patches give away your fear. It may not be the World Cup finals, but the stakes (to you) are equally high.  Score the goal, you not only win the game, but hero worship from the lads and a free beer in the bar afterwards. On the other hand if you miss, you face instant humiliation and abuse (from your own team, as well as the opposition)... Read More

Smirnoff Black Vodka presents “The Modern Gentleman Masterclasses”

Classes based on gentlemanly values of old have now been replaced by more relevant skills, skills that better suit the modern society that today’s men grow up in. Elocution lessons seem somewhat archaic in a multilingual multi-racial society, whereas other gentlemanly skills such as table manners are as varied as the countries on the globe. Thankfully this summer the makers of premium vodka Smirnoff Black are hosting *The Modern Gentleman Masterclasses at venues nationwide,... Read More

Lip Guard UV+ by Polaar

Festivals give us the rare chance to spend prolonged periods outdoors, but while men are finally beginning to embrace the idea of using a moisturiser and sunscreen, it’s very important that we don’t forget our lips. Some might argue that the constant flow of beer will keep your lips moist, but as our lips do not contain the protective melanin pigmentation, it is all the more important that we protect them from the sun. Polaar’s Lip Guard UV+ moisturises and protects lips... Read More

The iWatch.

The iWatch. Before everyone gets too carried away, no – it’s not Apple’s latest release (yet) but a clever concept design from Italian designer ADR Studio. To be fair to ADR studio, the concept is one that you could readily envisage Apple producing as the next stage of their evolution. Imagine the more functional iPhone/iPad applications available from the convenience of your wrist; weather, Stocks, GPS Navigation, keyless car entry. Not to mention appointment calendar,... Read More

Face Kit by Anthony Logistics for Men

Being on the go is no excuse for a scruffy, oily, and generally disheveled look, ever! The Anthony Logistics for Men Face Kit is a four-in-one solution that will help you look your best. The set comes in a handy and reusable four pocket bag and includes Glycolic Facial Cleanser with aloe vera, Facial Scrub (great for ingrown hairs), Shave Cream (must try), and After Shave Balm (greaseless and all-natural). www.nivenandjoshua.com  Read More

Looking for grooming, spa and gym bargains?

For grooming, spa and gym bargains the people at Wahanda have introduced their MobDeal which goes on the premise of people bulk buying. Everyday, Wahanda offers a different deal from haircuts to massage sessions and gym memberships. Once they reach a minimum number of sales, the bargain is on, goes live on their site and is available to unlimited buyers. Last week saw Wahanda’s best MobDeal yet, £2 for a £20 spa/grooming treatment in London, Manchester or Birmingham, saving... Read More

Mens self tanning explained

Photo c/o Christian Montone via Flickr To tan or not to tan? A ludicrous question. Who doesn’t want to ‘be tanned’? I’m not talking about the chiselled, overly orange, adonis look sported by the over-eager ‘celebrity’ of today. Every ape and every gentleman is one proud man when returning from his summer break to ego-boosting comments ranging from, “wow, you look brown mate” or more subtly, “been away mate?”. Your motivation... Read More

Ape to Gentleman reminisce…

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