Skincare technologists Shiseido have just introduced their new Urban Environment UV Protection. The feather-light daily sunscreens protect against UV rays, dryness and air pollution. The gents (and no doubt ladies) at Shiseido Suncare pursued a …

A couple of weeks after Jenson Button was named as the new ambassador for Head & Shoulders, Ape to Gentleman had the privilege of catching up with the man behind his Championship winning form Mike Collier. …

Power toothbrush specialists Oral-B revealed their Flag of Smiles to the nation last week. Despite England crashing out to Germany we can at least smile about the fact that Oral-B are encouraging the nation to …

A New Classic – Jaguar XKR 75

The project was instigated by the new Jaguar Land Rover’s CEO, Dr Ralf Speth, when he challenged the Jaguar engineering team to construct an XKR to celebrate Jaguar’s 75th …

Glastonbury Festival officially kicked off yesterday and with a line-up of talent to whet the appetite of the biggest muso the last thing on the mind of any festival goer should be their cleanliness. Let’s …

Recently I was lucky enough to be sent the new Rehab London range, and after some fairly convoluted umming and ahhhing (moisturisers never have been my strong suit – or indeed any sort of suit, …

England’s triumphant return to form mean’s that we have got a few more days growth at the very least, so for all the English Gents (and more probably Apes) that are Backing the Beard, we …

The decision for Carolina Herrera to launch a  212 ‘Ice’ fragrance is not a new one, but this latest version is definitely a step up from its predecessors. The first 212 Ice edition came out in …

Slovenia beat England! But don’t worry, only in the worst haircuts stakes. The folks over at men’s shampoo simplifiers Wash & Go have asked the people of Britain who they thought would have the dodgiest …

If you want to launch a new fragrance how would you do it? Set up a polo team? That is what Creed have decided to do in honour of the latest addition to Creed’s prestigious …