NEW Feather Light UV Protection by Shiseido

Skincare technologists Shiseido have just introduced their new Urban Environment UV Protection. The feather-light daily sunscreens protect against UV rays, dryness and air pollution. The gents (and no doubt ladies) at Shiseido Suncare pursued a new type of protection for skin that protects it from the sun and also defends against the aforementioned environmental factors. The two new products arrive in an SPF30 and SPF50 format offering high protection against UVA and UVB rays... Read More

Interview: Mike Collier – the man behind Jenson Button

A couple of weeks after Jenson Button was named as the new ambassador for Head & Shoulders, Ape to Gentleman had the privilege of catching up with the man behind his Championship winning form Mike Collier. As well as providing physiotherapy and personal training sessions for Jenson and the McLaren team, Mike also advises Jenson on everything from a fitness, diet/nutrition and psychology.  Mike tells us what goes into making Jenson the champion he is and provides tips on... Read More

Oral-B Flag of Smiles revealed

Power toothbrush specialists Oral-B revealed their Flag of Smiles to the nation last week. Despite England crashing out to Germany we can at least smile about the fact that Oral-B are encouraging the nation to look after their teeth, something which regular Ape to Gentleman readers will be aware that it’s something we advocate – first class oral hygiene. Did you make it on to the flag? We hope so. Watch the video below to see the grand unveiling in Leicester Square,... Read More

Friday Five: Moncler x Pharrell, Jaguar XKR 75, New look Baxter, Write your Future & Mr Lippie

A New Classic – Jaguar XKR 75 The project was instigated by the new Jaguar Land Rover’s CEO, Dr Ralf Speth, when he challenged the Jaguar engineering team to construct an XKR to celebrate Jaguar’s 75th anniversary, the result is the new XKR 75 which will make its debut at the Goodwood Festival of Speed on July 2. Mike O’Driscoll, managing director, Jaguar Cars, said “The XKR 75 will provide owners with exclusivity, excitement and a hint of Jaguar’s... Read More

Glastonbury: 28% happy to not wash for more than 3 days

Glastonbury Festival officially kicked off yesterday and with a line-up of talent to whet the appetite of the biggest muso the last thing on the mind of any festival goer should be their cleanliness. Let’s face it, feeling, looking and smelling fresh at a festival is unlikely, which usually results in some form of compromise on the cleanliness front, begging the question: which part of your body do you mind not washing over a festival weekend? A survey by head&shoulders Classic Clean... Read More

Review: Rehab London Men’s Grooming range

Recently I was lucky enough to be sent the new Rehab London range, and after some fairly convoluted umming and ahhhing (moisturisers never have been my strong suit – or indeed any sort of suit, until fairly recently), I picked out 3 of the products to try out and see what happened….in no particular order, these were: Revive Survive – according to the front, this is an “Anti-fatigue energising cream for use during the day“. This, I thought, deserves... Read More

Ape to Gentleman’s ‘Back the Beard’ Guide

England’s triumphant return to form mean’s that we have got a few more days growth at the very least, so for all the English Gents (and more probably Apes) that are Backing the Beard, we thought we would do our part and help you find the Beard style for you this World Cup campaign. Beginner… If your beard is the kind that even if the World Cup were to last until 2012, there still wouldn’t be full facial coverage, then this could be the style of beard for you. There’s... Read More

Carolina Herrera 212 Men Ice

The decision for Carolina Herrera to launch a  212 ‘Ice’ fragrance is not a new one, but this latest version is definitely a step up from its predecessors. The first 212 Ice edition came out in 2002 as fruitier edition of the original fragrance, followed by citrus 212 Men on Ice in 2009. The 2010 edition 212 Men Ice is a reflection of the times; bolder packaging with a fusion of black pepper, liquorice, violet and noble woods embellishing the fragrance inside. The... Read More

The worst haircuts of the 2010 World Cup

Slovenia beat England! But don’t worry, only in the worst haircuts stakes. The folks over at men’s shampoo simplifiers Wash & Go have asked the people of Britain who they thought would have the dodgiest barnet on the pitch this summer, they voted for Algeria’s Fawzi Chaouchi – and so far he hasn’t disappointed! Perhaps Koren of Slovenia shouldn’t be so cocky about beating us either seeing as he came in at number 7 on the list and yet our boys were nowhere... Read More

CREED launch new Aventus Fragrance with a Polo Team

If you want to launch a new fragrance how would you do it? Set up a polo team? That is what Creed have decided to do in honour of the latest addition to Creed’s prestigious Permanent Collection. The new fragrance entitled Aventus (an ancient word meaning “success”) will debut this Autumn at Neiman Marcus, Bergdorf Goodman and the Creed Boutique in New York City. The Creed Aventus polo team will play at high-profile matches this summer in England and France. For more information... Read More