Eau D’Ikar by Sisley

Sisley have taken their time approaching the men’s grooming market and quite rightly so; their timely, considered approach has resulted in the premium Sisleyum anti-ageing products and now they are set to launch their first ever men’s fragrance. Eau D’Ikar is a fragrance crated very much with a theme in mind, namely the myth of Icarus, which follows throughout the fragrance including with the bottle design. “Ikar – A name that embodies our poetic ambition, the deep... Read More

American Classic Barbershop present “Straight Razor”

This video is essentially proof that the seemingly mundane can in fact be enjoyable. In our modern, time-scarce society shaving has very much become a process, seen by many as something to be endured rather than enjoyed. Traditionalism is returning to grooming and with it a new mindset towards grooming as a process.  There is an increasing awareness about more aspirational products such as moisturisers and exfoliators, as part of an overall grooming routine which may well include... Read More