Couto Toothpaste

The story begins when a small company, Flôres e Couto, was founded in 1931 by a Portuguese man named Alberto Ferreira do Couto. Soon after, Alberto enlisted the help of his dentist friend as he wanted to develop a product that reduced gingival infections and gum disease amongst the Portuguese population. After a year or so of research and trialling formulations, on 13 of June 1932, the Medicinal Toothpaste Couto was ready to enter Portuguese homes and soon after, their hearts. Today... Read More

L’Oreal Men Expert: Ask the Expert – How to tie the perfect tie

Gents, want to know the best way to tie a tie? Ask The Expert1 and find out from the man who ties a bow-tie tie so well that exotic butterflies try to mate with it. Not just about looking good whilst adjusting an Ascot, the multi facetted L’Oreal Men Expert is available to answer all your questions, so visit to and ask him yourself. To get as free sample, download the Men Expert app and be more like The Expert. As an added bonus, the Expert has... Read More

[CLOSED] Competition: Win one of five Guyliner cosmetic Starter Kits

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Disguys, the brand new intelligent cover-up range for men has just landed in selected Boots stores and online at To celebrate this we are giving 5 of you lucky Ape to Gentleman readers the chance to win a cosmetic Starter Kit containing a medium shade Disguys cover-up stick, black mascara and a Guyliner black kohl pencil. How to enter: To win one of five Guyliner cosmetic Starter Kits, all you have to do is answer the following question @DisguysOfficial on Twitter... Read More