Today we bring you news of a landmark from the historical home of British shoemaking, Northampton. Mark Jeffery and Guy West’s story is an interesting one as they began their first business as 16 year olds, selling customized rejects of shoes from local shoe factories. This year Jeffery West are celebrating their 25th Anniversary of the business in its current guise. The first in a line of celebrations is a collaboration with Sailor Jerry and Selfridges entitled ‘Stewed, Shoed and Tattooed’.

The collaboration involves utilising the creative flair of highly respected artist Aasen Stephenson from design brand Deathhouse, who will be ‘tattooing’ or etching into a shoe for any customer that purchases a pair of Jeffery West shoes over the 4-week period in the Men’s Shoe Department of Selfridges’ flagship Oxford Street Store.

“My work speaks for itself.” – Norman ‘Sailor Jerry’ Collins

The concept behind Stewed, Shoed and Tattooed honours a legendary piece of ‘Sailor Jerry’ flash that harkens back to the days of sailors spending their shore leave on Honolulu’s iconic Hotel Street. Sailor Jerry Spiced, the rum created to honour the legacy of Norman Collins, is a straight-up, no nonsense, old-school rum, blended the way it should be, bold and smooth.

To book in a specific time or ask any stock specific questions please call the Selfridges Shoe Department on 0207 318 2366.

www.selfridges.com