Topman’s latest concept, the Topman General Store, opened today over two discreet floors on Commercial Street in the heart of Shoreditch. Curated by Gordon Richardson, Design Director of Topman and Matthew Murphy Creative Director of b store London; this intimate space will feature an edited selection of core Topman pieces, Topman Design, Topman Limited and seasonal project collaborations alongside a carefully selected range of key branded items, limited edition artworks and books exclusive to this store.

Exclusives for the launch include T and F Slack Shoes who have designed three derby shoes exclusive for General Store as well as Swear who have produced two pairs of footwear (one shoe and one boot). Surface to Air jewellery will be available as well as a limited edition t-shirt exclusively for the launch. Rite in the Rain General Store notebooks have also been produced as a limited edition run.

General store will house a selection of limited ODR books from Paris and edited collections from Casio watches, Pendleton, Norsea Industries and Percival with more collaborations and link ups to come.

A contrast from what you’d normally come to expect from Topman,  The General Store features very minimal signage and branding with all the fixtures and furniture being bought from vintage fairs. Furnished throughout with personal finds and custom built displays, with temporary art installations, frequent fashion updates and in-store events; the store, staffed by knowledgeable lovers of all things contemporary, will act as both a social hub and fashion destination in the heart of the local community.