NIKE+ FuelBand
A new tool to aid the conversion from Ape to Gentleman has today been released by sportswear legends, Nike. The NIKE+ FuelBand is a wristband that tracks and measures everyday movement to motivate you to be more active. Your movement earns you NikeFuel and the more active you are, the more NikeFuel you earn.
Designed to be worn throughout the day, the NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via an LED. Four metrics are available: Time, Calories, Steps and NikeFuel.
Gentleman can set a daily goal of how active they want to be, and how much NikeFuel they want to earn. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record progress. The app interface also provides encouragement and motivation as my goals were achieved, which I found to be very useful.
Nike brand ambassador Lance Armstrong said:
What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.
The Nike+ FuelBand will be available in the UK from the 1st May, RRP £139 (GBP) and the US from 22nd February.
