Aesop Nolita

Australian skin care brand Aesop’s US growth continues with their first stand alone store opening in Nolita. Previously available from a kiosk at Grand Central, Aesop’s store design once again embraces the materials of its surroundings, this time using reclaimed copies of the New York Times as a construction material.

One of many design features that render each Aesop store unique, their use newspaper reflects the brand’s love of the written word as well as the history of their new surroundings. Another complementary feature of the store; you can shop the Aesop range of products to the backdrop of Criterion Collection movies, nonchalantly playing on the walls… Typical Aesop.

via Superfuture

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