Etro – The King of Paisley

If ever a brand was suited to a hot, bright, perhaps even tropical climate it was Etro. Founded in 1968 by Gimmo Etro it wasn’t until 1981 that the Paisley motif came to the fore; it became a symbol of the Etro brand, one that remains even to this day. “The Tree of Life” of ancient Mesopotamia is reportedly the date palm from which the inspiration for the Paisley design was born, adding a natural element to your wardrobe. Etro’s Men Spring/Summer 2011 collection reifies exactly as the clothes are paraded on Catwalk covered with a rich green faux-grass.

“Etro is synonymous of style. It is a lifestyle based upon quality and sophistication, not only in terms of design, but also regarding materials and production techniques.”

The range sees the Paisley pattern arguably more prominent than ever with Etro’s familiarly brave assortment of colours and variably weighted fabrics. The tasselled loafer is the footwear of choice combined with pastel coloured, squared off ties or the light, opaque variant of the characteristic Etro Paisley shirt.

www.etro.it