Zirh Natural Men’s Skin care Range
Zirh have introduced an all natural skin care line for men, Zirh Natural. Launching in fall 2009, Zirh Natural will be sold exclusively in US Sephora stores nationwide and Sephora.com.
Zirh Natural introduces eight skincare SKUs that merge cosmeceutical science with the best in botanicals. Formulations are free of parabens, sulfates, fragrance, synthetic dyes, petro-chemicals and phtalates.
“There’s been a rapid growth within the natural category and a strong appetite for participation in the natural men’s skin care arena,” said Brian Robinson, President, Zirh Holdings LLC. “The Zirh brand, coupled with skin products developed to meet a high natural standard, should create a great proposition for consumers. We value the opportunity to launch this line exclusively in Sephora and think their customer will appreciate the offering” added Robinson.
“Zirh has been an excellent partner for over 10 years. When we saw the need for a men’s natural skin care line, we knew the brand would be a great fit based on their efficacy, innovation and entrepreneurial spirit,” said Michael McGeever, VP Merchandising, Sephora. “The line will be merchandised in men’s skincare and will be the only Natural Men’s Skin Line offered at Sephora.”
The brand worked with luxury design house, QSLD New World, to create clean packaging synergystic to the nature of the line. While keeping the solidarity of the brand’s overall asthetics, the results boast a white background and Zirh logo with a green leaf themed design. QSLD New World has designed packaging for brands such as Lancôme, Guerlain and Paco Rabane.
The Zirh Natural Men’s Skin Care Line range includes:
Facial Cleanser – 3.4 oz
Facial Moisturizer – 3.4 oz
Facial Scrub – 3.4 oz
Under-Eye Cream – 1.0 oz
Shaving Cream – 3.4 oz
Shaving Gel – 3.4 oz
Post Shave Balm – 3.4 oz
Anti-Aging Night Cream – 1.7 oz
The Zirh Natural Men’s Skin Care Line ranges from $22 to $48 USD.
Availability: September 2009 at Sephora locations and www.sephora.com
All information and imagery courtesy of TPR Holdings, LLC (formerly known as Zirh Holdings, LLC)
Great article thanks for such a nice review I will definitely buy it for my boyfriend.