Floris – Jermyn Street


Launching in October, 2014s final addition to Floris London’s ‘By Request’ service – the backbone of the Floris family business for 284 years; Jermyn Street. Made with notes of gin and old copper stills, with a splash of lemon, and the London plane – London’s most common tree and those that still stand around the Floris store today, London bricks... Read More

retaW JB Fragrance Liquid for Sneakers


After a sock-less summer many of us will be lamenting the demise of our once box-fresh trainers, with many pairs no doubt relegated from hallways to the back of wardrobes, never to see the light of day again. However there is hope of a second life for some pairs with the application of retaW’s Fragrance Liquid for Sneakers, an anti-bacterial mist with a subtle spiced mint aroma.... Read More



Slightly off topic for Ape to Gentleman but certainly deserving of a place in our Apeish category, Motogroom is the first grooming shampoo and sanitising range of products for the natural cleansing of a motorbike helmet and associated clothing. Wearing a helmet for months against your hair and face without cleaning is not ideal for helmet function, your skin, or malodour.... Read More

Ulrich Lang – Aperture


Ulrich Lang is a New York Fragrance brand which has a growing reputation for marrying fragrance with contemporary photography. Continuing in this vein, in February, they will release Aperture, showcasing the work of photographer Olivia Bee – a young lady with a notable body of work, aged just 19. Ulrich Lang have matched her series; “Quiet” in the warmth of the... Read More

Comme des Garçons GIRL


The latest scent from extrovert fragrance crafters; Comme des Garçons is GIRL by Pharrell Williams. It’s a unisex, woody scent with high quality ingredients, and a complex construction. Inspired by Pharrell’s monstrously successful album of the same name – it’s a first scent for the seven time grammy winner, and oscar nominee. Top Notes: Neroli, Lavender and White... Read More

Floris Oud


Floris, the British, family perfumers founded in 1730 by Juan Famenias Floris – have released two exceptional offerings; Leather Oud and Honey Oud. Additions to the Floris Private Collection, the family’s most prestigious range of perfumes – only available in small batches, these two eau de parfums are special. Leather Oud An oriental woody, inspired by deliveries... Read More

L’Artisan Parfumeur – Home Fragrance


Unique and iconoclastic fragrance house; L’Artisan Parfumeur are expanding their ‘Home’ range, this August with 4 new fragrance diffusers. These additions join the brand’s Grasse Collection, launched in 2012, which celebrates the home of L’Artisan, in the South of France. Created by Vincent Schaller, the fragrance diffusers are inspired by the four seasons in the fragrant... Read More

Joya Studio #BastilleDay Candles


Our favourite candle maker, Joya Studio have released a new July 14 special edition set designed to celebrate France’s Bastille Day (The French National Day which commemorates the beginning of the French Revolution with the Storming of the Bastille on the 14 July 1789). The set contains 3 typically French scents: Brioche – red wax. Orange Sanguine – white wax. Bord... Read More

Renshaw Cologne by Murdock


With the curtain falling on another year at The All England Lawn Tennis Club, our thoughts have reflected over the history of the tournament and indeed on the great tradition of British lawn sports as a whole. Perfectly timed to accompany these nostalgic ruminations of quintessential English sporting endeavors is the launch of new cologne Renshaw, from pioneering modern British... Read More



retaW-Tokyo have diversified their men’s grooming and beauty lineup with products for your pet! The new series known as PEELS is designed to fragrance your pet and thus your life. The first fragrance in the PEELS line is sumire* – a fresh and tender scent of violet. Their are two products available; a Fragrance Condishampoo for Dog (¥2,500), made with essential... Read More