Tom Ford: Private Blend Lavender Palm

Lavender is a herb of multiple benefits and has been linked with healing everything from hairloss and insomnia to anxiety and pain relief. Benefits aside, one feature of Lavender is it’s distinctive, crisp aroma that can be distinguished regardless of the surrounding aromas; a trait suitable for a fragrance of distinction. “California, as a place and an idea, evokes images... Read More

Illuminum Car Aromarizor

Fragrance brand  Illuminum continue to innovate not only with ‘different’ scents but with the application of said scents. In a not too dissimilar fashion to one of our favourite Japanese brands; retaW. The latter encouraging users to ‘wear their scent’ with the introduction of Fragrance Tablets for you room, gym bag or car.  Illuminum walk the same path... Read More

Sponsored Video: The Art of Seduction

The day after Valentines it’s natural to feel slight perturbed at your plight of singledom, but use this feeling as motivation for you not to be in a similar position next year. There are many schools of thought regarding the ‘art’ of seduction1, and today Ape to Gentleman introduce you to one from James Charm. Sponsored by the well-known fragrance Joop! Homme the light hearted... Read More

Win 1 of 5 Lacoste Gift Sets for Her

With Valentine’s Day fast approaching we thought it prudent that all Apes and Gentlemen are given a chance to please the lady in their life by offering you a chance to win 1 of 5 generous Touch of Pink gift sets from our partners at Lacoste. Lacoste Touch of Pink was designed for the adventurous woman who has a healthy appetite for fun. Grown-up, yet modern, innocent yet... Read More

Exclusive: In Conversation with Mona di Orio

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Made to Measure Fragrance: Blaise Mautin

The idea of owning something that is truly one’s own is a dream for many, but French ‘nose’ Blaise Mautin has taken this concept, developed it and raised it to levels sans pareil in the world of fragrance. Blaise refers to the process as a ‘Made to measure Scent’, however it is not just the scent that bespoke, but the bottle adornments, and the various methods of scent... Read More

Spicebomb by Viktor & Rolf

The new men’s fragrance from fashion duo Viktor & Rolf, dubbed Spicebomb, mixes opposing blends of Chilli and Saffron with Leather and Tobacco to create a vibrant new scent that looks set to be the first ‘must have’ for the bathroom cabinet in 2012. Blended by the expert hands of Olivier Polge, the man responsible for the modern classic that is Dior Homme, the fragrance... Read More

Byredo Bal D’Afrique: Travel Edition

Inspired by Paris in the late 20′s, Byredo’s Bal D’Afrique is a scent based on the infatuation with African culture, art, music and dance. Originally created in 2009, Bal D’Afrique has had a rebirth in a travel friendly format. Byredo have released three pocket sized refillable bottles accompanied by a leather case with magnetic cap. “A mix of the Parisian avantgardism... Read More

Bertrand Duchaufour Interview

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The Art of Bespoke: Floris London

A scent can trigger a memory, as well as evoke one. Carry you to the tips of pleasure and the depths of excellence… all with one sniff. It is this feeling of warmth and personal experience that Floris London use to create their masterful bespoke perfume. The craft itself has graced the lives of the greats since 1730. Some of these creations have remained safe in the vault... Read More