Sponsored Video: The Art of Seduction

Joop

The day after Valentines it’s natural to feel slight perturbed at your plight of singledom, but use this feeling as motivation for you not to be in a similar position next year. There are many schools of thought regarding the ‘art’ of seduction1, and today Ape to Gentleman introduce you to one from James Charm. Sponsored by the well-known fragrance Joop! Homme the light hearted... Read More

Bertrand Duchaufour Interview

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Review: The Spa in Dolphin Square

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If you’ve not visited a spa before over the concern that the whole thing might be a touch too feminine, then now is the time to take a leap and venture to The Spa in Dolphin Square, where you’ll find the newly refurbished Moroccan themed interior the perfect environment for your first treatment. Faithfully overseen by the Dolphin House General Manager Neil Miller-Chalk –... Read More

Men’s Spa Basics: Splitting the SPAtom

SPa-for-Men

At the Good Spa Guide, we spend our days talking to folks about spas, writing about spas, visiting spas … we’re a veritable spa machine. But, when the working day is over, it is always amazing to hear how many of our dapper man-folk friends and acquaintances seem to consider spa-ing a pastime exclusively for the ladies. All this misconception is one of the reasons we came... Read More

The Spa – The World’s First Social Network?

Good-Spa-Guide-Cross-Bath

When you think of a spa, what comes to mind? Ladies lounging in robes sipping herbal tea and getting their nails done? A hushed, feminine world of strewn rose petals and steamy saunas? Ok, so of course there’s an element of all these things in many spa experiences. But, there’s far more to the world of spa than you might think. Dating back as early as 500BC, spa-ing... Read More

Why do we Groom? We do it for ourselves…

Hugh-Laurie

The majority of men who use male grooming products do it for themselves – not for girls. Men use men’s grooming products because it makes them feel good, gives them greater confidence and will help them get ahead in life – and not as a way of being more attractive to the opposite sex, according to new research by market researcher SPA Future Thinking 1. Two-thirds of men... Read More

Mastery of the Shaving Brush: Part 2 – How to use your Brush

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So you’ve purchased your shave brush, now what do you do?  Well, if you have an animal hair shave brush you will probably need to prepare it for its first use.  More likely than not the first few times you use that brush you will be aware of an unpleasant aroma.  Its very common and should disappear after a couple weeks of use, but you can hasten the process several ways.... Read More

Review: Malin + Goetz Eucalyptus Deodorant

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Finding a good deodorant can be an arduous search for a product that will leave you odourless. Amid the advert claims that you’ll receive 48-hour protection, no staining and no odour there’s rarely a product that will work well in all three departments. Thankfully, a deodorant is currently out there that offers armpits everywhere what they deserve, the simple, yet highly effective,... Read More

Eye Rollers: How to get rid of Dark Circles & Puffy Eyes

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Dark circles and puffy eyes are the most common areas for grooming concern among men, mainly because we all suffer from them and some stage in some guise, be it self inflicted, illness based or hereditary. The first thing to understand is that while Dark Circles and Puffy Eyes are two very different issues with differing causes, their methods and manner of treatments tend to overlap... Read More

L’Oreal Men Expert: Ask the Expert – How to tie the perfect tie

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Gents, want to know the best way to tie a tie? Ask The Expert1 and find out from the man who ties a bow-tie tie so well that exotic butterflies try to mate with it. Not just about looking good whilst adjusting an Ascot, the multi facetted L’Oreal Men Expert is available to answer all your questions, so visit to www.facebook.com/TheExpert and ask him yourself. To get as free... Read More

Ape to Gentleman reminisce…

  • Merkur Futur Razor: German Razor brand Merkur Solingen provides a range of exquisite equipment, all made to exacting standards to ensure a high quality grooming exper...

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