Head & Shoulders Freshness Challenge
Having recently re-launched the Head & Shoulders range with an improved formulation designed to better prevent dandruff and give prolonged freshness, a challenge was proposed by the staff at their offices, a challenge we duly accepted. The task was simple; on day one, use your regular shampoo and conditioner, go about your day as usual, and report when you felt you’d lost... Read More
A new dimension in Luxury: Bentley EXP9F Sports Utility Vehicle
Bentley is offering a vision of the future with a dramatic new Sport Utility Vehicle concept, EXP 9 F, at the Geneva International Salon d’Auto. The Company’s designers and engineers have created a compelling new take on the Grand Touring Bentley – a vehicle that feels equally at home at an opera gala performance, on the sand dunes and the overtaking lane of the autobahn. Unmistakably... Read More
Aesop Soho
Kicking off the celebrations for their 25th Anniversary, skincare experts Aesop have opened a brand new space in the eclectic enclave of London’s Soho. Sitting side-by-side to independent eateries and gallery spaces, the store offers local clientele the chance to immerse themselves in the sights, sounds and skincare that Aesop has to offer. Designed by Parisian studio Ciguë,... Read More
Food for Thought: Hilton meets Stilton
Cheese aficionados will be pleased to hear of the collaboration between global hotel chain Hilton and the English Stilton Cheese Makers’ Association; snappily titled Hilton meets Stilton. The collaboration sees the Waldorf Hilton on London’s Aldwych adopting the famous cheese into the courses of their Homage Grand Salon restaurant in a number of inventive and palatable dishes.... Read More
The Art of Writing: Kaweco Sport
Compact, elegant and functional, the Kaweco Sport fountain pen is the perfect accessory for all aspiring writers searching for a stylish companion to their notepads. Established in 1883 in Heidelberg, Germany, the Kaweco company have an extensive history in the production of writing instruments and their range includes a number of automatic pencils as well as a variety of ink pens. The... Read More
Chivas Regal: Here’s to Friendship
The notion of friendship is one that has different connotations to societies and cultures worldwide. To some it’s merely the exchange of the occasional word on your ritualistic daily travels, and to others, a friend is someone of brotherly-like status, someone who shares your secret language, someone would go to the ends of Earth for you and to whom, by comparison, all others... Read More
Spas: A Gift to yourself.
There has been an emphasis on ‘spas’ on Ape to Gentleman over the last few weeks, partly because given the current climate more effective modes of relaxation are called for, and partly because it’s something that we feel men should be taking more advantage of. Thermae (Roman Baths) were predominantly male dominated affairs, however it seems we have lost our way in recent... Read More
Exclusive: Uniform Wares
Barber x Tailor: Gentlemen’s Tonic at Gieves & Hawkes
What better way to spend a crisp Saturday morning then to take a wander down London’s top tailoring destination, Savile Row. Whether or not you’re in the market for a new suit or not the street has a tranquil atmosphere before the stores open at 10am, and with a fresh espresso in hand the windows make for some inspiring browsing. At 10am, make your way to Gieves & Hawkes,... Read More
Quiet British Accent: Design X Sport
New UK based brand Quiet British Accent has released a project that compares today’s professional footballers to the gentlemen amateurs who started the game. The bold typographic t-shirts and letterpress print have been designed on a white palette, echoing the white shirts of the original Corinthian footballers. Whilst there are plenty of obvious contrasts between today’s professional... Read More






















