JOSHUA’s Magazine Issue TWO


Premium men’s lifestyle publication; JOSHUA’s Magazine, which features aspirational brands in Fashion, Well-Being, Sport, Art, Design, Motoring, Drink, Food & Technology has released issue TWO (following on from ONE). The tactile print publication features brands which are not elitist or price sensitive but accessible and tangible to a wider audience. And in issue... Read More

Lionel Messi x Roger Federer – Trading Places


Marking the launch of shaving brand Gillette’s new Football Campaign, Argentina and Barcelona legend Lionel Messi stars in the ‘Trading Places’ (#InnerSteel) video (below) alongside the equally iconic tennis hero, Roger Federer. The video shows Messi and Federer in a locker room, together for the first time, being transported from reality to fantasy as they pick up and... Read More

Grooming Trends for 2014


Gentlemen’s Tonic, the upbeat Mayfair men’s grooming haunt have just revealed their Top 5 Male Grooming Trends for 2014. From grey hair to moustaches, read on. 1. Under Cover Camouflage is the new black when it comes to covering up those grey hairs. Subtle hair tinting which gives a more natural, blended look is in demand. For the majority of our clients it’s about delaying... Read More



Bevel, the first end to end shaving system for men with sensitive skin – developed by founder Tristan Walker (a pioneer of Foursquare and former Andreessen Horowitz entrepreneur) as a shaving alternative for men of colour. From packaging down to the shape of the razor, the Bevel shaving routine has been crafted to address the needs of the modern man. The new shaped razor... Read More

Christmas Gifts of Note – Men’s Grooming


Giving a men’s grooming gift at Christmas is a sure fire win. Men will need whatever you choose, and if they didn’t have a use for it before they’ll find one – good examples include an electric toothbrush, who knew how much better they clean your teeth compared to a manual toothbrush. Or an upgraded shaving cream, yes no irritation from shaving is possible.... Read More

Acqua di Parma Colonia Travel Spray


Wherever your week takes you; from a business lunch in London to a meeting in Milan, there is an indisputable appeal and pleasure to carrying your favourite scent and individual style from one city to another. The Colonia Travel Spray from Acqua di Parma, lovingly wrapped in a soft calf-skin leather case, has been designed for this purpose – to be with you at anytime of the... Read More

Movember 2013


Love or loathe wearing a moustache, the month of November begins again soon – or as many of us know it better… Movember. Some sport moustaches year-round, others who choose not to or have follicular inabilities attempt to grow facial hair of sorts. It’s all good fun, but in particular, supporting the cause is vital for raising funds and awareness of men’s... Read More



New to the world, as of 17 September 2013; the Klhip. The world’s first, and only, ergonomically correct nail clippers. Winner of I.D. Magazine’s Design Distinction Award, the GOOD DESIGN Award from The Chicago Athenaeum Museum and a Wallpaper* Design Award, the Klhip sets out to revolutionise our nail cutting lives. A better balance of ergonomics make the Klhip standout,... Read More



For the gentlemen amongst us who prefer to keep their torsos (and beyond) hair free, there is a new tool on the block. Known as Inhibitif – it touts itself as the pain-free alternative to waxing and expensive laser treatments. A highly-concentrated serum, Inhibitif helps reduce the apparent prominence and density of body hair, minimising the need for hair removal in 8 weeks. Entering... Read More

Sebastian Vettel x Braun


Kronberg, Germany based Braun – manufacturers of electric shavers and trimmers have announced triple Formula 1 world champion Sebastian Vettel as their new global ambassador. The news broke shortly after Vettel claimed his 31st F1 victory at Spa in Belgium, on Sunday. The collaboration marks the launch of the Braun global campaign “Hold on to your Dreams.” – an... Read More