Avojo – The Black Peel Off Mask

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We’ve just given the Avojo black peel off mask a test run, and can report back that for anyone who suffers with blackheads and or spots, this little tube of gunk is unreal. Be prepared for some grime when you remove it after 25-30 minutes, with dirt, excess oil and dead skin cells all removed. Apply it to your cleansed nose, forehead and chin (T-zone) and let it work its magic.... Read More

Burj Al Arab – For Gentleman

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The 322 metre tall Burj Al Arab Hotel has taken relaxation to its ‘standard’ 7-star level with the launch of steam and sauna rooms exclusively for gentlemen – 150 metres above the Arabian Gulf. As you would expect, the steam and sauna rooms are sleek and smart designed into panoramic spaces featuring exceptional visibility at all times thanks to a rare... Read More

IMEDEEN x Ugo Monye

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We’ve covered IMEDEEN a few times on Ape to Gentleman, but more as a news piece rather than an actual review. With IMEDEEN’s reputation growing, we thought it was about time we trialled the product itself. IMEDEEN man-age-ment is the choice option for men; providing unique anti-ageing and skin improving benefits. IMEDEEN importantly, don’t tout their products... Read More

Comme des Garçons GIRL

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The latest scent from extrovert fragrance crafters; Comme des Garçons is GIRL by Pharrell Williams. It’s a unisex, woody scent with high quality ingredients, and a complex construction. Inspired by Pharrell’s monstrously successful album of the same name – it’s a first scent for the seven time grammy winner, and oscar nominee. Top Notes: Neroli, Lavender and White... Read More

Gillette x McLaren Mercedes

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Omnipresent razor-brand Gillette, who recently became an official partner of McLaren Mercedes, one of the most prestigious and successful teams in F1 history – have launched a Limited Edition Gillette x McLaren Mercedes Fusion ProGlide pack. Gillette have done a variety of limited editions in the past but I believe this one is particularly meaningful, after visiting the Gillette... Read More

Molton Brown Oudh Accord and Gold Collection

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Molton Brown have just announced a brand new collection, to be known as; Oudh Accord and Gold. It is inspired by Assam, an Indian state known for growing Agarwood, from which Oudh oil is produced. The collection which incorporates real gold includes a Body Wash, Body Lotion and Candle – wrapped in gold packaging. Oudh Accord and Gold is a new oriental woody fragrance... Read More

Vitabiotics – Wellman Skin Technology

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Vitabiotics, the popular vitamin and supplement company, have introduced a skin care range, known as; Wellman Skin Technology – formulated specifically for men. Each product has been scientifically developed by Vitabiotics using Advanced Research in Male Skincare (ARMS™) resulting in a unique blend of nutrients and natural botanicals to help keep your skin in best possible... Read More

Floris Oud

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Floris, the British, family perfumers founded in 1730 by Juan Famenias Floris – have released two exceptional offerings; Leather Oud and Honey Oud. Additions to the Floris Private Collection, the family’s most prestigious range of perfumes – only available in small batches, these two eau de parfums are special. Leather Oud An oriental woody, inspired by deliveries... Read More

Penhaligon’s Bayolea

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Penhaligon’s – the British perfumer founded in London back in 1870 have release its first ever men’s grooming range, entitled; Bayolea (first seen on Ape here). The collection is 15 products strong, with products including a facial wash, soothing gel and cleansing mask alongside traditional shaving soaps, creams and balms. “I’m thrilled that we’re... Read More

SK-II MEN Facial Treatment Essence

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As we age the characteristics of youthfulness drain away from our skin with a visible loss in firmness, clarity and radiance Combine this with an enlargement of pores and a deepening of lines, the result is the development of an inherent dullness. This fact is scientifically supported by research highlighting a distinct tipping point once a man enters his 30’s. To counter... Read More