Mühle Fibre Innovation


Mühle, the German manufacturer of shaving razors, brushes and accessories has long been our favourite brand in this sector. They straddle the divide of traditional and contemporary perfectly. On that note, brands such as Merkur are fast falling behind Mühle, stuck in their archaic ways and not innovating or modernising. The best example of Mühle’s progression is this new... Read More

The Evolution of Men’s Grooming #MakeHistory


We were asked by Jim Beam to showcase what #MakeHistory means to us- founded by Jacob Beam, the company is over 200 years old and continues to be regarded as the world’s #1 Kentucky bourbon. As with anything good, and in particular a product which is two centuries old Jim Beam has always and continues to have to innovate, evolve, adapt and be bold through time. Much like mens... Read More

Fragrance Oil from retaW


Japanese fragrance house, retaW have released another superb addition to their arsenal with the announcement of a new Fragrance Oil. Designed to fragrance your surrounding, wherever you are- apply a few drops into a desktop oil warmer and allow the fragrance to disperse. Available in NATURAL MYSTIC*, ALLEN*, EVELYN* AND BARNEY* for ¥1,600.  Read More

Tom Ford – Beard Care


Fashion icon and fragrance expert Tom Ford has introduced two additions to the Tom Ford men’s skincare range; a Conditioning Beard Oil £40 and Beard Comb £28. The Conditioning Beard Oil is available in three Tom Ford Private Blend fragrances: Neroli Portofino, Tobacco Vanille and Oud Wood. It’s a lightweight oil which fortifies, re-textures, conditions and... Read More

Avojo – The Black Peel Off Mask


We’ve just given the Avojo black peel off mask a test run, and can report back that for anyone who suffers with blackheads and or spots, this little tube of gunk is unreal. Be prepared for some grime when you remove it after 25-30 minutes, with dirt, excess oil and dead skin cells all removed. Apply it to your cleansed nose, forehead and chin (T-zone) and let it work its magic.... Read More

Burj Al Arab – For Gentleman


The 322 metre tall Burj Al Arab Hotel has taken relaxation to its ‘standard’ 7-star level with the launch of steam and sauna rooms exclusively for gentlemen – 150 metres above the Arabian Gulf. As you would expect, the steam and sauna rooms are sleek and smart designed into panoramic spaces featuring exceptional visibility at all times thanks to a rare... Read More

IMEDEEN x Ugo Monye


We’ve covered IMEDEEN a few times on Ape to Gentleman, but more as a news piece rather than an actual review. With IMEDEEN’s reputation growing, we thought it was about time we trialled the product itself. IMEDEEN man-age-ment is the choice option for men; providing unique anti-ageing and skin improving benefits. IMEDEEN importantly, don’t tout their products... Read More

Comme des Garçons GIRL


The latest scent from extrovert fragrance crafters; Comme des Garçons is GIRL by Pharrell Williams. It’s a unisex, woody scent with high quality ingredients, and a complex construction. Inspired by Pharrell’s monstrously successful album of the same name – it’s a first scent for the seven time grammy winner, and oscar nominee. Top Notes: Neroli, Lavender and White... Read More

Gillette x McLaren Mercedes


Omnipresent razor-brand Gillette, who recently became an official partner of McLaren Mercedes, one of the most prestigious and successful teams in F1 history – have launched a Limited Edition Gillette x McLaren Mercedes Fusion ProGlide pack. Gillette have done a variety of limited editions in the past but I believe this one is particularly meaningful, after visiting the Gillette... Read More

Molton Brown Oudh Accord and Gold Collection


Molton Brown have just announced a brand new collection, to be known as; Oudh Accord and Gold. It is inspired by Assam, an Indian state known for growing Agarwood, from which Oudh oil is produced. The collection which incorporates real gold includes a Body Wash, Body Lotion and Candle – wrapped in gold packaging. Oudh Accord and Gold is a new oriental woody fragrance... Read More