Vitabiotics – Wellman Skin Technology


Vitabiotics, the popular vitamin and supplement company, have introduced a skin care range, known as; Wellman Skin Technology – formulated specifically for men. Each product has been scientifically developed by Vitabiotics using Advanced Research in Male Skincare (ARMS™) resulting in a unique blend of nutrients and natural botanicals to help keep your skin in best possible... Read More

Floris Oud


Floris, the British, family perfumers founded in 1730 by Juan Famenias Floris – have released two exceptional offerings; Leather Oud and Honey Oud. Additions to the Floris Private Collection, the family’s most prestigious range of perfumes – only available in small batches, these two eau de parfums are special. Leather Oud An oriental woody, inspired by deliveries... Read More

Penhaligon’s Bayolea


Penhaligon’s – the British perfumer founded in London back in 1870 have release its first ever men’s grooming range, entitled; Bayolea (first seen on Ape here). The collection is 15 products strong, with products including a facial wash, soothing gel and cleansing mask alongside traditional shaving soaps, creams and balms. “I’m thrilled that we’re... Read More

SK-II MEN Facial Treatment Essence


As we age the characteristics of youthfulness drain away from our skin with a visible loss in firmness, clarity and radiance Combine this with an enlargement of pores and a deepening of lines, the result is the development of an inherent dullness. This fact is scientifically supported by research highlighting a distinct tipping point once a man enters his 30’s. To counter... Read More



retaW-Tokyo have diversified their men’s grooming and beauty lineup with products for your pet! The new series known as PEELS is designed to fragrance your pet and thus your life. The first fragrance in the PEELS line is sumire* – a fresh and tender scent of violet. Their are two products available; a Fragrance Condishampoo for Dog (¥2,500), made with essential... Read More

Top 10 Beard Care Products


With the trend for facial hair, be it designer stubble or a serious beard, set to continue we thought it prudent to document our Top 10 Beard Care products. Wearing facial hair or a beard can teeter on the brink of ‘Ape’ if care isn’t taken. Whereas a true gentleman would put a little effort into cleansing, conditioning, styling and maintaining his facial hair... Read More

5 Grooming Gifts of Note


With Father’s Day 2014 approaching this Sunday, June 15th – we thought it prudent we chose a selection of fine grooming gifts. There are a range of options (in price order) to satisfy any budget, but note – we have not compromised on quality. All are guaranteed to delight any Father this Sunday, or man – at any time of the year for that matter. Molton Brown... Read More

Penhaligon’s Bayolea


Fine English fragrance house; Penhaligon’s is again to be the official scent of London Collections: Men 2014. In June, the high profile event will be ‘scented’ with Bayolea. The scent will officially launch in July as an Eau de Toilette alongside a grooming range including an aftershave splash, a hair pomade and a facial scrub. As an introduction to the fragrance,... Read More

Lynx Peace: Make Love Not War


Lynx, to celebrate the launch of their new Lynx Peace range have partnered with Peace One Day – the international non-profit organisation behind World Peace Day, an annual day of global ceasefire and non-violence, which is marked on the 21st September each year. Ape to Gentleman are pleased to add our support (coverage) to the campaign, where alongside raising awareness for... Read More

JOSHUA’s Magazine Issue TWO


Premium men’s lifestyle publication; JOSHUA’s Magazine, which features aspirational brands in Fashion, Well-Being, Sport, Art, Design, Motoring, Drink, Food & Technology has released issue TWO (following on from ONE). The tactile print publication features brands which are not elitist or price sensitive but accessible and tangible to a wider audience. And in issue... Read More