Baxter of California Deodorant

Natural deodorants are most certainly en vogue and not without good reason. While ingredients such as aluminium and alcohol as historically key components for odour elimination, research has shown there are better ways to achieve odour free results without the potentially adverse effects. What’s wrong with Aluminium and Alcohol in deodorants? Aluminium – Men with sensitive... Read More

A*Men Pure Shot

The story of Oscar Pistorius is an incredible one. At a mere 11 months old his legs were amputated resulting in a birth defect. He then learned to walk with artificial limbs, later to be replaced by carbon fiber “blades” enabling him to not only walk with more speed, but also develop the capacity to move at an unthinkable pace. This talent led Mr Pistorius to become a prolific... Read More

Tell a Story: D.S. & Durga Aromatic Preparations

The world of fragrance has grown in its scale and tenacity meaning that now more than ever it takes a distinct ardour for a new fragrance brand to succeed; one that reaches far deeper than the composition of the scent itself. Unfortunately we live in times of mass fragrance production, which ‘dilute’ the overall offering, making it harder for the more intricate, niche... Read More

Zirh returns to the UK

As of November 30, 2011 TPR Holdings have reacquired grooming royalty; in their requisition of the Zirh brand from Procter and Gamble. Zirh was founded in 1995 and is best known for its masculine packaging and innovative product formulas. It’s one of mine and Ape to Gentleman’s all time favourite brands, so we are pleased to hear TPR have started to recommence (outside... Read More

Anthony Inside Energy

Keeping your skin in good condition is one thing, but don’t neglect to keep you’re body in good condition too. We’ve all become more discerning in our choice of skincare regime, approaching the minefield of labels and formulations from an increasingly educated standpoint. But what can we do to help improve our body’s functions, beyond partaking in moderate exercise and... Read More

Head & Shoulders Freshness Challenge

Having recently re-launched the Head & Shoulders range with an improved formulation designed to better prevent dandruff and give prolonged freshness, a challenge was proposed by the staff at their offices, a challenge we duly accepted. The task was simple; on day one, use your regular shampoo and conditioner, go about your day as usual, and report when you felt you’d lost... Read More

Tom Ford: Private Blend Lavender Palm

Lavender is a herb of multiple benefits and has been linked with healing everything from hairloss and insomnia to anxiety and pain relief. Benefits aside, one feature of Lavender is it’s distinctive, crisp aroma that can be distinguished regardless of the surrounding aromas; a trait suitable for a fragrance of distinction. “California, as a place and an idea, evokes images... Read More

Sponsored Video: The Art of Seduction

The day after Valentines it’s natural to feel slight perturbed at your plight of singledom, but use this feeling as motivation for you not to be in a similar position next year. There are many schools of thought regarding the ‘art’ of seduction1, and today Ape to Gentleman introduce you to one from James Charm. Sponsored by the well-known fragrance Joop! Homme the light hearted... Read More

REN Love Clean Skin Video (18+)

The new REN Skincare video – beautifully shot in Sweden by Vince Squibb, it tells the story of two young lovers who: “discover true beauty within themselves and each other.” www.renskincare.com  Read More

Exclusive: In Conversation with Mona di Orio

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