Ulrich Lang – Aperture

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Ulrich Lang is a New York Fragrance brand which has a growing reputation for marrying fragrance with contemporary photography. Continuing in this vein, in February, they will release Aperture, showcasing the work of photographer Olivia Bee – a young lady with a notable body of work, aged just 19. Ulrich Lang have matched her series; “Quiet” in the warmth of the... Read More

Comme des Garçons GIRL

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The latest scent from extrovert fragrance crafters; Comme des Garçons is GIRL by Pharrell Williams. It’s a unisex, woody scent with high quality ingredients, and a complex construction. Inspired by Pharrell’s monstrously successful album of the same name – it’s a first scent for the seven time grammy winner, and oscar nominee. Top Notes: Neroli, Lavender and White... Read More

Gillette x McLaren Mercedes

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Omnipresent razor-brand Gillette, who recently became an official partner of McLaren Mercedes, one of the most prestigious and successful teams in F1 history – have launched a Limited Edition Gillette x McLaren Mercedes Fusion ProGlide pack. Gillette have done a variety of limited editions in the past but I believe this one is particularly meaningful, after visiting the Gillette... Read More

Hanz de Fuko

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There are very few brands which have or are capable of changing an industry. Apple changed the face of the music industry with the iPod and iTunes, Facebook altered how the world socialises and interacts, and Starbucks reinvented the coffee shop. Well, to get overly excited about a brand is not our usual style but with Hanz de Fuko, it’s totally justified – the hair styling... Read More

The Shelf: Holiday Essentials

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When a gentleman travels there are certain boxes which must be ticked when it comes to the packing of grooming products; ease of use, small in size, essential. Clothing a-side, and mandatory grooming products such as a toothbrush, here are three recommendations that we had to share. All three are new to the men’s grooming world, and cover off a multitude of sins. Triumph &... Read More

Vitabiotics – Wellman Skin Technology

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Vitabiotics, the popular vitamin and supplement company, have introduced a skin care range, known as; Wellman Skin Technology – formulated specifically for men. Each product has been scientifically developed by Vitabiotics using Advanced Research in Male Skincare (ARMS™) resulting in a unique blend of nutrients and natural botanicals to help keep your skin in best possible... Read More

Floris Oud

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Floris, the British, family perfumers founded in 1730 by Juan Famenias Floris – have released two exceptional offerings; Leather Oud and Honey Oud. Additions to the Floris Private Collection, the family’s most prestigious range of perfumes – only available in small batches, these two eau de parfums are special. Leather Oud An oriental woody, inspired by deliveries... Read More

Penhaligon’s Bayolea

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Penhaligon’s – the British perfumer founded in London back in 1870 have release its first ever men’s grooming range, entitled; Bayolea (first seen on Ape here). The collection is 15 products strong, with products including a facial wash, soothing gel and cleansing mask alongside traditional shaving soaps, creams and balms. “I’m thrilled that we’re... Read More

retaW ISLEY*

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Japanese brand retaW-Tokyo, have released a new fragrance collection called ISLEY*. A clean and clear scent with mint and citrus aroma, this might well be our favourite to date – it’s certainly a fine, refreshing option for the warmer summer months. The collection will include a Body Shampoo, Body Cream, Fabric Liquid and Car Tag – starting at ¥1,200. It will... Read More

Braun WaterFlex

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The release of the Braun WaterFlex electric shaver signals an intent to cross the boundaries of wet shaving with electric shaving. The benefits of a wet shave; using a protective foam, gel or cream with a badger hair brush and a sharp blade are notable. Whereas, and equally so – the convenience of an electric shave is also beneficial. Braun have cleverly stepped closer to... Read More