Ape to Gentleman x Jack Wills


Jack Wills of 22 Fore Street, Salcombe, Devon – the British “preppy” clothing brand, asked Ape to Gentleman to help showcase its Autumn 14 Collection. The brand, previously heavily marketed towards university students are staying true to these roots but refining their offering to make the range accessible to an older target audience too. We were tasked with... Read More

Gillette x McLaren Mercedes


Omnipresent razor-brand Gillette, who recently became an official partner of McLaren Mercedes, one of the most prestigious and successful teams in F1 history – have launched a Limited Edition Gillette x McLaren Mercedes Fusion ProGlide pack. Gillette have done a variety of limited editions in the past but I believe this one is particularly meaningful, after visiting the Gillette... Read More

A Day in the Life: Nike Air Zoom Pegasus 31


The Nike Pegasus series of running shoes is one of the most successful ever. With the first Pegasus shoe launching way back in 1982, the series has advanced impressively over the years, merging the best of Nike’s evolving technologies with the practicality of affordable pricing. The latest shoe in the series, the Nike Air Zoom Pegasus 31, is a sensational representation of Nike’s... Read More

Nike LunarGlide 6


This week, Nike Running have released their latest LunarGlide running shoe; number 6 – their most stable LunarGlide to date; noted for its enhanced stability and lighter Lunarlon foam. Since the launch of Lunarlon cushioning six years ago, which was inspired by astronauts bounding weightlessly on the moon, this popular cushioning technology has been adopted across eight... Read More

Adidas adizero Prime Boost


Adidas has just launched the adizero Prime Boost with a sole using the same design as the adizero adios Boost – where foam cushioning provides consistent energy return to the wearer. The adizero Prime Boost has a Primeknit upper; a digital knitting technology that is lightweight and fits like a second layer of skin – for a more secure, comfortable run. “The fit,... Read More

Mountain Bike vs. Road Bike


With the Tour de France returning to British shores and starting in less than a month, summer cycling fever is soon set to grip the nation’s gentleman, once again. However, the perennial purchasing stumbling block still remains. Just which design should you buy… Road Bike or Mountain Bike? With more models, designs, colours and brands available than ever before, trying... Read More

Nike Football – The Last Game


Nike Football have released their final pre-World Cup video; The Last Game, starring cartoon versions of Wayne Rooney, Cristiano Ronaldo, Neymar Jnr and a host of other footballing icons playing against against a team of evil football-playing clones.  Read More

Adidas Adizero Adios BOOST


“The fastest shoe in the world.” Various record marathon times have been smashed recently, including Wilson Kipsang’s recent London marathon record of 2:04:29 – and the footwear technology of choice worn during these races; Adidas BOOST ™. The original BOOST shoe was ground-breaking, a second edition was improved upon and just launched is the next; third... Read More

Nike – Winner Stays


Nike recently (25.04.14) launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” It features Cristiano Ronaldo, Neymar and Wayne Rooney –  joined by a host of other football superstars and a few special guests. The original part to this video can be seen below. http://nike.com/riskeverything  Read More

5 Minutes: with Joe Simpson


Ape to Gentleman caught up with Joe Simpson, the Australian born rugby union player who plays scrum half for London Wasps and England. From the gym, to diet and favourite gadgets, find out more about this up-and-coming talent. What is your career highlight? Getting my first England cap. How many calories do you have per day? Varies on the day. Tough days, particularly in pre-season... Read More