Striking New Colours from Nike Football

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Without style, there is no performance; apt words from the football research team at Nike Football. With their words in mind Nike presents the new colourways for their revolutionary football boot series, including updates to the Hypervenom, Magista, Mercurial Superfly and Tiempo 5 designs. Our favourites include the bold orange Hypervenom and Neo-Turquoise Tiempo V. Adding bold... Read More

retaW JB Fragrance Liquid for Sneakers

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After a sock-less summer many of us will be lamenting the demise of our once box-fresh trainers, with many pairs no doubt relegated from hallways to the back of wardrobes, never to see the light of day again. However there is hope of a second life for some pairs with the application of retaW’s Fragrance Liquid for Sneakers, an anti-bacterial mist with a subtle spiced mint aroma.... Read More

New Season, New Boots

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Whilst the World Cup’s drama may have passed; and in our case easily forgotten, the legacy of a flamboyant and colourful host nation in Brazil is set to continue through a revolution in football (soccer) boots. Here we take a look at some of the newest additions to the game for the 2014/15 season, in price order – just click the boot title to link through to the manufacturer/... Read More

Adidas Energy BOOST 2.0

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Adidas have released a new version of their Energy Boost shoe; the 2.0 – with an improved fit, look and feel. The heel to toe BOOST™ foam which stores and returns energy has been harnessed in improved comfort with a stretch mesh upper that hugs the shape of your foot and allows for added ventilation. Another key feature is the flexible Torsion System which adapts to... Read More

Ape to Gentleman x Jack Wills

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Jack Wills of 22 Fore Street, Salcombe, Devon – the British “preppy” clothing brand, asked Ape to Gentleman to help showcase its Autumn 14 Collection. The brand, previously heavily marketed towards university students are staying true to these roots but refining their offering to make the range accessible to an older target audience too. We were tasked with... Read More

Gillette x McLaren Mercedes

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Omnipresent razor-brand Gillette, who recently became an official partner of McLaren Mercedes, one of the most prestigious and successful teams in F1 history – have launched a Limited Edition Gillette x McLaren Mercedes Fusion ProGlide pack. Gillette have done a variety of limited editions in the past but I believe this one is particularly meaningful, after visiting the Gillette... Read More

A Day in the Life: Nike Air Zoom Pegasus 31

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The Nike Pegasus series of running shoes is one of the most successful ever. With the first Pegasus shoe launching way back in 1982, the series has advanced impressively over the years, merging the best of Nike’s evolving technologies with the practicality of affordable pricing. The latest shoe in the series, the Nike Air Zoom Pegasus 31, is a sensational representation of Nike’s... Read More

Nike LunarGlide 6

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This week, Nike Running have released their latest LunarGlide running shoe; number 6 – their most stable LunarGlide to date; noted for its enhanced stability and lighter Lunarlon foam. Since the launch of Lunarlon cushioning six years ago, which was inspired by astronauts bounding weightlessly on the moon, this popular cushioning technology has been adopted across eight... Read More

Adidas adizero Prime Boost

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Adidas has just launched the adizero Prime Boost with a sole using the same design as the adizero adios Boost – where foam cushioning provides consistent energy return to the wearer. The adizero Prime Boost has a Primeknit upper; a digital knitting technology that is lightweight and fits like a second layer of skin – for a more secure, comfortable run. “The fit,... Read More

Mountain Bike vs. Road Bike

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With the Tour de France returning to British shores and starting in less than a month, summer cycling fever is soon set to grip the nation’s gentleman, once again. However, the perennial purchasing stumbling block still remains. Just which design should you buy… Road Bike or Mountain Bike? With more models, designs, colours and brands available than ever before, trying... Read More