An Exceptional Moment with Johnnie Walker Blue Label


Exceptional moments in life are truly a rarity. Whilst there may be occasions in your week that put a spring in your step, few have the ability to leave such a vivid impression as the instances where we stop to savour something of quality when it is before us. On a recent trip to enjoy the 2014 Ryder Cup, Ape to Gentleman’s Lifestyle Editor had the privilege of experiencing one... Read More

Nike – Suit Up for Sundays


After the NFL returned to London last weekend, Nike have released a short film – ‘Suit up for Sunday’ which goes behind the scenes with Oakland Raiders running back Darren McFadden and the Everton & US goalkeeper Tim Howard. The film portrays the dedication that McFadden and Howard invest in their physical training and mental preparation, as well as the steps... Read More

A Day in the Life: The Shinola Runwell


The humble bicycle has seen something of a renaissance in recent years, with this classic mode of transport establishing itself as a favourite amongst a generation of mobile creatives and health-conscious workers. A good bicycle should offer comfort and versatility to truly standout as an investment worth making, and selecting a frame too specialized for particular ventures will... Read More

Striking New Colours from Nike Football


Without style, there is no performance; apt words from the football research team at Nike Football. With their words in mind Nike presents the new colourways for their revolutionary football boot series, including updates to the Hypervenom, Magista, Mercurial Superfly and Tiempo 5 designs. Our favourites include the bold orange Hypervenom and Neo-Turquoise Tiempo V. Adding bold... Read More

retaW JB Fragrance Liquid for Sneakers


After a sock-less summer many of us will be lamenting the demise of our once box-fresh trainers, with many pairs no doubt relegated from hallways to the back of wardrobes, never to see the light of day again. However there is hope of a second life for some pairs with the application of retaW’s Fragrance Liquid for Sneakers, an anti-bacterial mist with a subtle spiced mint aroma.... Read More

New Season, New Boots


Whilst the World Cup’s drama may have passed; and in our case easily forgotten, the legacy of a flamboyant and colourful host nation in Brazil is set to continue through a revolution in football (soccer) boots. Here we take a look at some of the newest additions to the game for the 2014/15 season, in price order – just click the boot title to link through to the manufacturer/... Read More

Adidas Energy BOOST 2.0


Adidas have released a new version of their Energy Boost shoe; the 2.0 – with an improved fit, look and feel. The heel to toe BOOST™ foam which stores and returns energy has been harnessed in improved comfort with a stretch mesh upper that hugs the shape of your foot and allows for added ventilation. Another key feature is the flexible Torsion System which adapts to... Read More

Ape to Gentleman x Jack Wills


Jack Wills of 22 Fore Street, Salcombe, Devon – the British “preppy” clothing brand, asked Ape to Gentleman to help showcase its Autumn 14 Collection. The brand, previously heavily marketed towards university students are staying true to these roots but refining their offering to make the range accessible to an older target audience too. We were tasked with... Read More

Gillette x McLaren Mercedes


Omnipresent razor-brand Gillette, who recently became an official partner of McLaren Mercedes, one of the most prestigious and successful teams in F1 history – have launched a Limited Edition Gillette x McLaren Mercedes Fusion ProGlide pack. Gillette have done a variety of limited editions in the past but I believe this one is particularly meaningful, after visiting the Gillette... Read More

A Day in the Life: Nike Air Zoom Pegasus 31


The Nike Pegasus series of running shoes is one of the most successful ever. With the first Pegasus shoe launching way back in 1982, the series has advanced impressively over the years, merging the best of Nike’s evolving technologies with the practicality of affordable pricing. The latest shoe in the series, the Nike Air Zoom Pegasus 31, is a sensational representation of Nike’s... Read More