Be an Athlete


It’s often difficult to find quality gym-wear that crosses function with style well. However, Be an Athlete (BAA), formed by Andrew Xeni and Phil Learney in 2013 does just that. BAA is a ‘lifestyle brand’ delivering quality and style in a luxury sports inspired clothing brand for both men and women. Xeni and Learney, acknowledging a gap in the market for premium... Read More

Nike Internationalist


In the sneaker-fashion world, where New Balance 580 and 996′s run wild, you’d expect Nike to stamp their authority on the scene. And duly, they have done so, with the reintroduction of the iconic Nike Internationalist. Back after 30 years the classic Internationalist, historically seen as a running shoe in the 80s carries all the same iconic features. A thoroughly... Read More

Nike x Undercover Gyakusou Spring 2014 Collection


Jun Takahashi and Nike have announced the release of their latest Gyakusou running collection, inspired by the struggle between body and mind. The range of high performance men’s and women’s running wear, is a combination of Nike’s technical innovation with Japanese designer Jun Takahashi’s cutting-edge eye for style. For the Spring 2014 Collection Mr Takahashi... Read More

Lionel Messi x Roger Federer – Trading Places


Marking the launch of shaving brand Gillette’s new Football Campaign, Argentina and Barcelona legend Lionel Messi stars in the ‘Trading Places’ (#InnerSteel) video (below) alongside the equally iconic tennis hero, Roger Federer. The video shows Messi and Federer in a locker room, together for the first time, being transported from reality to fantasy as they pick up and... Read More

Footballer’s Haircuts


Professional footballers can often cause hair trends, good or bad. Think David Beckham, whatever hair style he chooses – many copy. We caught up with the man behind many of these cuts; Daniel Johnson. The man has cut and styled hair for the likes of Mr Beckham, Gareth Bale, Mario Balotelli and Loic Remy to name but a few. “I always say it’s important to pick a... Read More

Nike Hyperwarm Technology


Unpleasant weather can affect the body’s athletic performance – with cold air, snow and rain lowering body temperature, leading to decreased stamina. To combat this, you need to invest in the new Nike Pro Combat Hyperwarm line. It helps keep the body regulated with breathability, water resistance and warm, in a streamlined fit. You’ve probably seen Wayne Rooney... Read More

The Interview: Denis Dekovic – Nike Hypervenom Designer


As the 2013/14 football (soccer) season across the planet begins to gather pace, you will have noticed the football boots adorning the feet of some of the world’s finest players. Wayne Rooney, Zlatan Ibrahimovic and Neymar to name but a few headline stars of the beautiful game. The footwear in question is the new Nike Hypervenom – built with a focus on ‘feel’.... Read More

Nike ‘Just Do It’ Possibilities


Featuring an all-star cast of athletes and guest stars, the new Nike ‘Just Do It’ Possibilities campaign is designed to inspire us all to push out limits and strive for new goals. “If you can run a mile, run a race, run a marathon, outrun a movie star.” The aim, we can explore our own “Possibilities” through several activations, including Nike+ Running and NikeFuel... Read More

Nike Air Pegasus+ 30


Running shoes come and go, trends, technology – ultimately their success is judged by us, the runners and subsequent sales. Nike however are experts at getting it right the first time, think the Air Max – still available and stronger than ever. A similarly successful shoe is the Nike Air Pegasus, known less so as a fashion accessory but more as a solid choice of running... Read More

3 of the Best Dive Watches


Diving is an exhilarating pursuit, which gives you a perspective on the world that you simply cannot get anywhere else and with so many oceans, wrecks and reefs to be explored, you’ll never run out of opportunities to broaden your diving horizons. When engaging in this adrenaline soaked activity, however, it is imperative that you invest in the right equipment if you’re... Read More