Guinness ‘Made of More’ Home Nations


Ahead of the upcoming Autumn Internationals, Guinness have released four pieces of content to rally the fans of each of the Home Nations. The ad campaign features rugby greats; Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978. The content focuses on inner qualities like humility, dedication, self-belief, and irrepressible spirit as opposed to typical... Read More

A.P.C. x Nike


Clothing brand A.P.C. have announced another desirable partnership with Nike for this Autumn. A.P.C. have applied their signature stripped back colour taste to produce three pairs of Nike Free in Grey, Black and Beige. There is the ubiquitous Nike tick on display, but A.P.C. have decided to keep their logo hidden. This incarnation follows previous collaborations between A.P.C.... Read More

Nike Mercurial Superfly CR7


Nike Football have just announced the Mercurial Superfly CR7 – a unique design built for speed and inspired by the talent that is; Cristiano Ronaldo. Shining bright for the Portuguese/ Real Madrid forward – the all new boot features a classic black Mercurial Superfly silhouette and is available in both a high and low-cut versions. Innovations Micro-textured Nike... Read More

Nike Running HO14 Collection


Nike Running have just announced their HO14 collection of ‘winterised gear’ which features maximum reflectivity, warmth, and wind/ water resistance to enable runner’s to run in comfort over the coming months. There are three areas to this collection, across Nike footwear and apparel, all encompassing comfort, visibility and protection from the elements,... Read More

An Exceptional Moment with Johnnie Walker Blue Label


Exceptional moments in life are truly a rarity. Whilst there may be occasions in your week that put a spring in your step, few have the ability to leave such a vivid impression as the instances where we stop to savour something of quality when it is before us. On a recent trip to enjoy the 2014 Ryder Cup, Ape to Gentleman’s Lifestyle Editor had the privilege of experiencing one... Read More

Nike – Suit Up for Sundays


After the NFL returned to London last weekend, Nike have released a short film – ‘Suit up for Sunday’ which goes behind the scenes with Oakland Raiders running back Darren McFadden and the Everton & US goalkeeper Tim Howard. The film portrays the dedication that McFadden and Howard invest in their physical training and mental preparation, as well as the steps... Read More

A Day in the Life: The Shinola Runwell


The humble bicycle has seen something of a renaissance in recent years, with this classic mode of transport establishing itself as a favourite amongst a generation of mobile creatives and health-conscious workers. A good bicycle should offer comfort and versatility to truly standout as an investment worth making, and selecting a frame too specialized for particular ventures will... Read More

Striking New Colours from Nike Football


Without style, there is no performance; apt words from the football research team at Nike Football. With their words in mind Nike presents the new colourways for their revolutionary football boot series, including updates to the Hypervenom, Magista, Mercurial Superfly and Tiempo 5 designs. Our favourites include the bold orange Hypervenom and Neo-Turquoise Tiempo V. Adding bold... Read More

retaW JB Fragrance Liquid for Sneakers


After a sock-less summer many of us will be lamenting the demise of our once box-fresh trainers, with many pairs no doubt relegated from hallways to the back of wardrobes, never to see the light of day again. However there is hope of a second life for some pairs with the application of retaW’s Fragrance Liquid for Sneakers, an anti-bacterial mist with a subtle spiced mint aroma.... Read More

New Season, New Boots


Whilst the World Cup’s drama may have passed; and in our case easily forgotten, the legacy of a flamboyant and colourful host nation in Brazil is set to continue through a revolution in football (soccer) boots. Here we take a look at some of the newest additions to the game for the 2014/15 season, in price order – just click the boot title to link through to the manufacturer/... Read More