Spas: A Gift to yourself.

There has been an emphasis on ‘spas’ on Ape to Gentleman over the last few weeks, partly because given the current climate more effective modes of relaxation are called for, and partly because it’s something that we feel men should be taking more advantage of.  Thermae (Roman Baths) were predominantly male dominated affairs, however it seems we have lost our way in recent... Read More

Mr Natty – How to use Moustache Wax

From the enigmatic and quirky Mr Natty comes a Step-by-Step guide on how to apply moustache wax and get the optimum amount of ‘Twizzle’. The Mr Natty special formula Twizzle Moustache Wax (£6.50) is available online at Mr Natty and Niven & Joshua, or in store at Albam Clothing. Tweet Read More

Mastery of the Shaving Brush: Part 2 – How to use your Brush

So you’ve purchased your shave brush, now what do you do?  Well, if you have an animal hair shave brush you will probably need to prepare it for its first use.  More likely than not the first few times you use that brush you will be aware of an unpleasant aroma.  Its very common and should disappear after a couple weeks of use, but you can hasten the process several ways.... Read More

Eye Rollers: How to get rid of Dark Circles & Puffy Eyes

Dark circles and puffy eyes are the most common areas for grooming concern among men, mainly because we all suffer from them and some stage in some guise, be it self inflicted, illness based or hereditary. The first thing to understand is that while Dark Circles and Puffy Eyes are two very different issues with differing causes, their methods and manner of treatments tend to overlap... Read More

L’Oreal Men Expert: Ask the Expert – How to tie the perfect tie

Gents, want to know the best way to tie a tie? Ask The Expert1 and find out from the man who ties a bow-tie tie so well that exotic butterflies try to mate with it. Not just about looking good whilst adjusting an Ascot, the multi facetted L’Oreal Men Expert is available to answer all your questions, so visit to www.facebook.com/TheExpert and ask him yourself. To get as free... Read More

L’Oreal Men Expert: Ask the Expert

You would be forgiven for thinking that this was a promotion1 for a fine Belgian beer, or an expensive whiskey, but it soon becomes apparent that it is for none other than L’Oreal’s Men Expert. The new face of L’Oreal Men Expert, is exactly that, an expert at being a man, dispensing his advice on man skills to all Ape’s (and Gentlemen) worldwide. To find the answer to any... Read More

Mastery of the Shaving Brush: Part 1 – Choosing your Brush

Lets talk about shaving brushes for a moment.  You may think they’re old fashioned or foppish but the truth is using a shaving brush can make a huge difference in the quality of your shave.  Unfortunately selecting and using a shaving brush can bea little confusing to the uninitiated.  So lets start with trying to make a little sense out of the options. The most obvious selection... Read More

American Classic Barbershop present “Straight Razor”

This video is essentially proof that the seemingly mundane can in fact be enjoyable. In our modern, time-scarce society shaving has very much become a process, seen by many as something to be endured rather than enjoyed. Traditionalism is returning to grooming and with it a new mindset towards grooming as a process.  There is an increasing awareness about more aspirational products... Read More

Top 5 Summer Sun Saviours

Now the sun has decided to turn up the heat this summer I thought it would be a good idea to suggest some products which offer you the best chance of defence. Situation: Sweaty armpits and body odour. Suggestion: The latest BO fighter to be banded around the men’s grooming world is Nivea for Men Invisible for Black and White. Crazy name but the reason is to convey a) it doesn’t... Read More

Disguys: The Intelligent Cover-up System for Men

One key area of debate in the men’s grooming industry centres around the use of cosmetics. The argument for men to look like ‘real men’ is a sound one, however that alone as a reason against male cosmetic use is misleading. The ambiguity in male cosmetics lies in the tendency to draw parallels with the female equivalent. Men on the whole tend to use cosmetics to cover features... Read More