Help Japan: Georg Jensen X Ambush Koppel Pendant Watch

Georg Jensen has launched a new range of special edition Koppel Watches created by Tokyo-based design couple Verbal & Yoon. To HELP JAPAN all profits will go to the Japanese Red Cross. Following the great success of the RED AMBUSH Koppel Watch created by the Japanese creative duo Verbal & Yoon, Georg Jensen is extending the partnership and launching a colourful range of exclusive special edition Koppel Watches.

This Spring 2011, Georg Jensen is launching the iconic AMBUSH Koppel Watch as a special edition piece, available in crisp, vibrant red as well as blue, green and black. The RED Koppel Watch still goes backwards just like the original pendant launched recently in Tokyo. The watches are based on the original iconic pendant watch design by master designer Henning Koppel in 1981. All profit from the sales of these special edition watches as well as the designer royalties will be collected by Danish Red Cross and transferred directly to the Japanese Red Cross Society.

As part of the HELP JAPAN campaign, customers in all Georg Jensen stores will be able to make further donations in store. The new pendants supporting Japan were launched exclusively at 10 Corso Como on the 14th of April in Milan followed by a launch at Dover Street Market in London. Furthermore the pendants will be available in selected Georg Jensen Flagship Stores from April 20th.

For more information and to help Japan visit

www.georgjensen.com/helpjapan