Jack Spade: Spring/Summer ’13

Always one to embrace the functionality of living, Jack Spade have released their latest campaign starring film maker and co-founder of Red Bucket films, Josh Safdie. The collection itself utilises the brands ability to create functional yet visual appealing attire, fusing these items with everyday accessories – which are no doubt their strongest hand.

Jack Spade Spring/Summer '13

 

The collection uses a range of basics in the form of short sleeve polos, and wearable parkas, in shades of yellows and sea blues. While the above demonstrates the versatility of such produce in an everyday scenario, the campaign manages to bring these items to life as we follow Josh around the city painting, cycling and also reading books – who said city life was boring?

JackSpade.com