Mr Molton Brown | Series 1.
Brands appeal to us for varying reasons and as such the people that use these brands are not always who – or what – we would initially perceive. With multicultural societies now the norm and the near dissolution of the ‘class’ system, social stereotypes are in the main non-existent. Regardless of occupation, race or upbringing it’s our tastes that define us.
Mr Molton Brown is Niven & Joshua’s look into the men behind the modern classic brand, not the founders themselves, but those that use the range and integrate it into their daily life.
This inherently British brand has attracted worldwide fans but the ‘Mr Molton Brown’ series aptly begins with a man from the UK, who gives us a glimpse into the mindset and the lifestyle of the men that use Molton Brown.
Mr MOLTON BROWN | SERIES 1.
Development manager, Bacardi Brown-Forman Brands, Glasgow.
Claude Monet. Impressionism is an art culture to behold. We may never see such creative genius again.
Aside from work.
I spend a lot of time exercising. I love eating out, you can never eat out or socialise enough.
I don’t favour any one genre. I think the 70s and 80s produced the best decades of music. Bowie and Morrissey are pioneers of our time.
Paris is the most beautiful city on earth.
I wear different fragrances depending on my mood. If I’m out socialising might wear something daring like Tom Ford, but something more elegant like Creed Aventus to work. At home, I use a wide range of cosmetics brands including Molton Brown, Comme des Garçons and retaW.
I stock plenty of oxford shirts from brands such as Polo Ralph Lauren and Comme des Garcons, and denim from A.P.C. In terms of my taste, I buy clothes to suit my intrinsic needs and favour a classic look. For me, quality and comfort are important. If a brand feels the need to shout its name, something is wrong. Fashion isn’t about aspiration it’s about finding your own particular style.