Skincare technologists Shiseido have just introduced their new Urban Environment UV Protection. The feather-light daily sunscreens protect against UV rays, dryness and air pollution. The gents (and no doubt ladies) at Shiseido Suncare pursued a new type of protection for skin that protects it from the sun and also defends against the aforementioned environmental factors. The two new products arrive in an SPF30 and SPF50 format offering high protection against UVA and UVB rays that can cause photo-ageing such as spots and wrinkles.

Both have a long-lasting moisturising effect 30 minutes after application of Shiseido Urban Environment UV Protection Cream Plus SPF50 the moisture in the stratum corneum (the outermost layer of the skin to me and you) increased, the moisture level was maintained with little change for up to eight hours after application. The product has a high protection effect and a moisturising effect that is as effective as in high-performance skincare products. Shiseido Urban Environment UV Protection Cream SPF30 showed similar results.

Formulated with skincare ingredients Hydro-Restoring Complex – Moisturising effect Rose Apple Leaf Extract – Antioxidant effect*, protection effect against DNA damage caused by exposure to UV rays*.

Scutellaria Baicalensis Extract – Protection effect against damage to fibrolasts*.

Shiseido Urban Environment UV Protection Cream SPF50 (RRP £30.00)

Shiseido Urban Environment UV Protection Cream SPF30 (RRP £28.00)

For more information:

Shiseido UK and Shiseido USA

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