retaW ELLIS* Fragrance Body Wash

Previously retaW have touched on the spicy scents with NATURAL MYSTIC* & ALLEN*, citrus scents with COLLINS* & BLIND*, now they enter the herbal arena of scent composition with their latest Fragrance Body Wash called ELLIS*. ELLIS* has a rich, comforting aroma of lavished herbs and - like its predecessors – is formulated in Japan by leading dermatologists using organic natural essential oils, blended with plant-based ingredients. Price:... Read More

retaW BLIND* and COLLINS* Fragrance Body Wash

News has been leaked of two new retaW scents named after cult musicians, called BLIND* and COLLINS*. The intricacies of the new scents are yet to be revealed, but their first release will be in the guise of the Fragrance Body Washes. Rumor also has it that they will soon be unveiling a retaW utility grooming kit to transport your selection of retaW products. Given the nature of the retaW brand and their connections, we would not be at all surprised... Read More

Wash With Joe

In our ‘Café culture’ it’s rare that today’s Gent will go one day without encountering the alluring aroma of coffee, and perhaps not so rare to come across Gents that consume multiple cups. However maybe we have been misinformed as to the full and correct use of coffee… New York designer, Jane Schub posits that rather than drinking coffee first thing in the morning, you might be better off using it in the shower. Coffee with caffeine... Read More

Moschino Forever X Josh Beech

Moschino Forever is the new masculine fragrance by Moschino, a timeless scent inspired by Moschino fashion known for reinterpreting classics with elegance and irony, an Eau de Toilette created for a classic man with a strong personality that enables him to be both original and unique. THE FRAGRANCE A fresh and sensual scent with a modern and surprising fougere accord, the fragrance opens with a bright and bold freshness with accents of Kumquat, Bergamot... Read More

Behind the Scenes: Dove Men+Care “Journey to Comfort” with Davis Love III and Stewart Cink

Today Ape to Gentleman bring you some behind the scene clips from the Dove Men+ Care “Journey to Comfort” campaign. These videos go deeper inside the lives of Golfing icons Stewart Cink (2009 Open Champion) and Davis Love III (1997 PGA Champion and 2012 U.S. Ryder Cup Team Captain), both as professional golfers and family men – a unique insight. The video series is inspired by the Dove Men+Care collection of grooming products including... Read More