New Dove Men+Care advertising campaign launches in SuperBowl

Unilever’s latest advertising campaign targeting the real man was aptly launched during the interval of this years SuperBowl. The advert uses ‘real men’ and ‘milestones’ to reach their target audience of males 30+. The featured video shows the UK advert which was launched on YouTube on the 8th February. The Dove Men+Care range is already available in the UK following a successful trial of the range in Italy last year; the UK versions of... Read More

Dove enters the Male Grooming industry

Unilever has extended its Dove range into the male grooming market and is trialling the new products Dove Men + Care in Italy. Branding experts believe that if the products are launched in the UK they could be more successful than the company’s Lynx range. The Dove Men + Care range is targeted at the over 35-year-olds and includes five deodorants and two shower gels. Daryl Fielding, who is credited with masterminding Dove’s Real Beauty campaign... Read More