THE OLFACTIONARY by Le Labo

The world of the ‘noses’ is a relatively closed one, with most experts deriving from families with fragrance heritage. There are routes into the world of fragrance expertise, however most are limited by your location and undoubtedly by your funding. Grasse, fragrance experts Le Labo have produced a kit to give you an insight into the foundations of the fragrances, the ingredients themselves. The Olfactionary kit aims to enable perfume enthusiasts... Read More

The Fragrant Ape wears Scent: How the Ape should care for it

Here you need no more than a few basic watch points, augmented by common sense. Firstly, remember my food metaphor: use it up! Don’t leave it in the wardrobe for high days and holidays that never come. Would you do that with the lobster mayonnaise? Enjoy it while it’s fresh and at its best, and while you love it. Your taste will change slowly but continuously so once you have picked the perfect perfume, wear it. Then choose again. Keep... Read More

The Fragrant Ape wears Scent: How the Ape chooses it

With care and patience! NEVER rush it. Half the pleasure is in the choosing and the deliberation. You are making an investment here so take your time and let it be a good one. The Golden Rule: shop alone! A companion will only distract, get bored, put you off or impose his own views. Perfume is ultra-personal, highly subjective. The most important thing is to please yourself: you are looking for a scent that you can’t wait to spray on every... Read More