HUGO Boss Just Different

We’re all used to being sold an aesthetic in perfume campaigns now, whether it’s the lone rogue male, the youthful boyish dandy, the sportsman or any one of the number of composite characters perfume companies create for a new launch. When Hugo Boss launched their fragrance Hugo back in 1995, they decided to go against the grain and introduced a fragrance onto the male market that aspired to be just a scent and nothing more. Certainly, watching... Read More

Gadgets, Grooming & Style: Canary Wharf celebrates the modern gentleman

This weekend (26 – 29 November 2010), Canary Wharf will be joined by the legendary Phil Tufnell, the undefeated Joe Calzaghe, and the iconic Steve Davis for the ultimate men’s event offering everything from slick styling to pool playing and super car simulators. In Jubilee Place fashion shows showcase the very best of Canary Wharf’s men’s shopping, including Aquascutum, Hugo Boss, Hackett, Gant, Cecil Gee, Tumi, Charles Tyrwhitt and Aspinal... Read More

Element by Hugo

This fresh, modern, masculine scent, is inspired by the energy of the 4 elements.  The creative starting point was the scented interpretation of a piece of granite stone, which is formed by the direct effects of all the elements – created from Fire, becoming part of the Earth, weathered by both Air and Water. This strong image is brought to life as a fragrance by balancing four key olfactory facets: The top note ingredients – led by the... Read More

Green Fragrances: Hugo Launches ‘One Fragrance, One Tree’

Hugo Fragrances have recently announced the launch of ‘One Fragrance, One Tree’; a new sustainability initiative inspired by the increasingly eco-conscious outlook of Hugo Fragrances consumers. For each special edition pack of Hugo Element and Hugo Man fragrance produced, one tree will be planted in the Amazon rainforest in Peru. To help raise awareness of this cause in the UK, Hugo Fragrances has commissioned 5 artists to create their own eco-friendly... Read More