Hugo Boss x Joe Hart

HUGO BOSS Parfums have just announced the signing of England goalkeeper Joe Hart for their #SuccessBeyondTheGame and BOSS Bottled Unlimited fragrance campaign. Mr Hart will front the 2014 ‘Success Beyond The Game’ campaign and new limited edition fragrance, BOSS BOTTLED. UNLIMITED. “We are pleased to collaborate once again with some of the world’s finest footballers who have achieved success beyond their discipline, bringing them together... Read More

HUGO Man Music Limited Edition

Continuously pushing the blurring boundaries of fashion and fragrance is HUGO BOSS. Standing firmly behind their flagship fragrance aptly named HUGO, the HUGO Man line has progressively evolved helping reinvent the current landscape of men’s fragrance. Boasting a long-standing connection to music, the brand unveils the HUGO Man Music Limited Edition OR “Music Turned Upside Down”. The highly clever interpretation sees HUGO Man fortify this bond... Read More


Introduction 2013 marks the 20th anniversary of HUGO, the ever-popular men’s fragrance created by Hugo Boss in 1993. HUGO, instantly recognisable by its bottle; a clear glass flacon in the shape of a water bottle with a green and silver screw-cap, has achieved almost cult status within the perfume world. HUGO’s top notes of green apple and aromatic heart combined with a fir balsam base have stood the test of time. HUGO continues to be... Read More

HUGO Boss Just Different

We’re all used to being sold an aesthetic in perfume campaigns now, whether it’s the lone rogue male, the youthful boyish dandy, the sportsman or any one of the number of composite characters perfume companies create for a new launch. When Hugo Boss launched their fragrance Hugo back in 1995, they decided to go against the grain and introduced a fragrance onto the male market that aspired to be just a scent and nothing more. Certainly, watching... Read More

Jared Leto for HUGO Just Different

Hugo Boss announce Jared Leto as the face of their new fragrance – HUGO Just Different. July 2011 –  Read More

BOSS Orange Man

BOSS Orange Man featuring a blend of crisp apple, warm frankincense, comforting vanilla and bubinga wood is a vibrant new scent from BOSS with, unsurprisingly, a zesty, fresh orange ‘flavour’. The face of the BOSS Orange Man campaign is Orlando Bloom, who was chosen to represent what BOSS believes their scent stands for… Spontaneous, passionate and energetic, yet casual and relaxed at the same time, he truly is a liberated soul and BOSS... Read More

Gadgets, Grooming & Style: Canary Wharf celebrates the modern gentleman

This weekend (26 – 29 November 2010), Canary Wharf will be joined by the legendary Phil Tufnell, the undefeated Joe Calzaghe, and the iconic Steve Davis for the ultimate men’s event offering everything from slick styling to pool playing and super car simulators. In Jubilee Place fashion shows showcase the very best of Canary Wharf’s men’s shopping, including Aquascutum, Hugo Boss, Hackett, Gant, Cecil Gee, Tumi, Charles Tyrwhitt and Aspinal... Read More

GQ Grooming Awards 2011

The inaugural Men’s Grooming GQ Grooming awards 2011 have now been announced by an updated panel of expert judges, including fashion designer Giles Deacon, perfume archivist at Les Senteurs perfumery James Craven, designer A. Sauvage, and co-founder of REN Skincare, Rob Calcraft. Other new additions to this year’s awards are three new categories; Best New Tanning Product, Best New Target Hair Solution and Fragrance Launch of the Decade –... Read More


Gentleman, are you familiar with BOSS BOTTLED? Mostly likely so, for it is one of the most popular fragrances in the global male fragrance market. BOSS have shifted 60 million bottles sold since its launch in 1998, and it still remains a top 10 global best-seller. Popular you might say? Indeed. Well, having establishing BOSS BOTTLED as bona fide winner for day time wear, the noses at BOSS are vying for your attention in the night time stakes. BOSS... Read More

Father’s Day Fragrance Ideas from Hugo Boss

Father’s Day is just around the corner, on June 20th so why not consider a Hugo Boss fragrance for Dad? A person’s scent reveals a lot about their character, use the Hugo Boss quick guide below to match his personality with the appropriate scent: If your Father is: Mr Successful A masculine, stylish man who is suave and smooth. He’s not easily influenced by the latest trends and exudes a calm confidence. Choose: BOSS Bottled. BOSS Bottled is... Read More

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