Illuminum Car Aromarizor

Fragrance brand  Illuminum continue to innovate not only with ‘different’ scents but with the application of said scents. In a not too dissimilar fashion to one of our favourite Japanese brands; retaW. The latter encouraging users to ‘wear their scent’ with the introduction of Fragrance Tablets for you room, gym bag or car.  Illuminum walk the same path with the introduction of a car Aromarizor. Touted as: a 21st century... Read More

Illuminum Scents of the Future by Michael Boadi

“The Illuminum collection is for those days when you are in the mood for something exquisitely simple and stylish.” Michael Boadi British perfumer Michael Boadi is launching a new fragrance range named Illuminum. It’s a collection of sixteen scents following the lines of “chic simplicity”. Each perfume has eight premium ingredients extracted from the highest quality sources. This follows on from Boadi’s launch of the superb Boadicea the... Read More