Combining cutting-edge perfume structures and a contemporary twist with the synonymous British Luxury one associates with Illuminum, may we introduce their limited edition perfume collection. Through the use of rare ingredients the collection, featuring four differing fragrances, each produce a unique aroma with intrinsic Asian influences. Majestic Oud – Fruits, spice, flora and Cimmerian twinned with residual notes of Somalian Myrrh, Indonesian... Read More

Illuminum Car Aromarizor

Fragrance brand  Illuminum continue to innovate not only with ‘different’ scents but with the application of said scents. In a not too dissimilar fashion to one of our favourite Japanese brands; retaW. The latter encouraging users to ‘wear their scent’ with the introduction of Fragrance Tablets for you room, gym bag or car.  Illuminum walk the same path with the introduction of a car Aromarizor. Touted as: a 21st century... Read More

The Illuminum Fragrance Lounge

British Perfumer Michael Boadi, creator of the fantastic Illuminum Fragrance Collection is to launch a perfumery or “Fragrance Lounge” in London this week. The lounge is at the heart of Mayfair in a stylish Georgian townhouse, internally designed and furnished to create a relaxing, calm atmosphere – somewhere you can choose your scent in peace and without hassle. I want to create an oasis of fragrance in the heart of the city. There... Read More

Illuminum Scents of the Future by Michael Boadi

“The Illuminum collection is for those days when you are in the mood for something exquisitely simple and stylish.” Michael Boadi British perfumer Michael Boadi is launching a new fragrance range named Illuminum. It’s a collection of sixteen scents following the lines of “chic simplicity”. Each perfume has eight premium ingredients extracted from the highest quality sources. This follows on from Boadi’s launch of the superb Boadicea the... Read More