Why do we Groom? We do it for ourselves…
The majority of men who use male grooming products do it for themselves – not for girls. Men use men’s grooming products because it makes them feel good, gives them greater confidence and will help them get ahead in life – and not as a way of being more attractive to the opposite sex, according to new research by market researcher SPA Future Thinking 1. Two-thirds of men use male grooming products because it makes them feel good Nearly two-thirds... Read More
L’Oreal Men Expert: Ask the Expert
You would be forgiven for thinking that this was a promotion1 for a fine Belgian beer, or an expensive whiskey, but it soon becomes apparent that it is for none other than L’Oreal’s Men Expert. The new face of L’Oreal Men Expert, is exactly that, an expert at being a man, dispensing his advice on man skills to all Ape’s (and Gentlemen) worldwide. To find the answer to any question (or have your Facebook profile picture ‘Gentrified’),... Read More
The Bluebeards Revenge: Sacha Harding’s first Video Commercial and Photo shoot
Sacha Harding, 27, recently became the face of BlueBeards Revenge after people voted the Bedford Blues Rugby player ‘Britain’s Manliest Man’. The shaving cream asked for men to email their photo in, with the top eight being chosen and voted for by the public. Sacha’s debut photoshoot and commercial for BlueBeard’s revenge took place this week in a boxing gym at a secret location. For more information about the BlueBeard shave cream visit... Read More
Vincent Cassel x YSL La Nuit de L’Homme
Following the success of “Black Swan,” actor Vincent Cassel and director Darren Aronofsky have joined creative forces once again on a short film to advertise Yves Saint Laurent best-selling men’s fragrance, La Nuit de L’Homme. Cassel, who was featured in the scent’s first campaign for about two years, suggested Aronofsky for the new advert, which is due to be released late March. “We want to develop this fragrance as a classic of the... Read More
Humane Grooming: Bulldog say ‘No Cruel Cosmetics’
In December 2009 Bulldog became the first male grooming company to be recognised and approved by the BUAV under their Humane Cosmetics Standard. This means that Bulldog products are never tested on animals and do not include any ingredients derived from animal sources. It comes as no surprise that Bulldog are in full support of the BUAV’s recently launched ‘No Cruel Cosmetics’ campaign, which is aiming to end the sale of toiletries... Read More
Exclusive: Bulldog Unveils New Look For 2011
Bulldog, the UK’s first and largest natural skincare brand for men, is unveiling a fresh new look for the New Year. The new design for the Bulldog range includes a contemporary and simplified Bulldog logo and a ‘natural ingredients’ icon to highlight Bulldog’s natural credentials. The Bulldog Original range also now has a vibrant signature fragrance across all products, which was inspired by the best selling Original Moisturiser. The refreshed... Read More
The Hut Group buys Mankind and Lookmantastic
Gents, we are a bit late to this party, apologies… but Chloe Rigby over at www.internetretailing.net reported on December 7th 2010 the purchase of male grooming etailer Mankind for £2.5m by The Hut Group. The report claims Mankind and BeautyExpert posted sales of £5m last year. Earlier this year The Hut Group also bought Lookfantastic, owners of interestingly named male grooming etailer Lookmantastic for £19.4m. We believe this firmly shows... Read More
[NEWS] Shiseido, L’Oréal’s Bettencourt and L’Occitane
Shiseido – Japanese male grooming brand Shiseido will begin selling on QVC this month as part of an effort to gain market share in the highly competitive U.K. market. L’Oréal – The legal web involving Liliane Bettencourt (principal shareholder and heiress of beauty and male grooming giant L’Oréal) and French President Nicolas Sarkozy took another twist last week when Bettencourt’s former accountant told French Web... Read More
Aqua Sheko Fish Therapy Spa
Following on from the launch of Aqua Sheko on Monday, we have some images of the tanks and spa itself for those that were wondering (like us) exactly what the ‘new’ concept treatment would entail. At first glance you would almost fail to recognise the fish tanks were even there with the oriental inspired décor more like that of a West End bar, rather than an aquarium or spa. As it is a foot treatment you’ll only need to remove your footwear... Read More
Friday Five: Aqua Sheko, Ferrari World, flexiPad, SureMen and How to Celebrate like a Pro..
After a one week absence (the Jonny Wilkinson interview stole the show last Friday) you’ll be pleased to see that Friday Five is back. This week’s kicks off with some World Cup fever from SureMen and their Last 8 Sweepstake, cleverly illustrated in this video. This guy was lucky enough to get Brazil as his Sweepstake team, I got Switzerland… “Creating the SureMen sweepstake machine and filming it in one take was a definite challenge, but... Read More
