Diadora Spring Summer ’12
For over 60 years Diadora has excelled in creating timeless Italian trainers. It’s ability to combine technical insight with high levels of craftsmanship has bridged the gap between fashion and sport. The brand is now set to launch 4 new styles to add to there ever growing range. Re – mastered and re – worked they offer a wealth of new and old options- ideal for the Ape who likes the weekend off. Cross 70 The ‘Cross 70’ is... Read More
John Lobb for Aston Martin: Design in Motion
Combining the detailing of a well oiled Aston Martin and the elegant precision of a John Lobb shoe, the two british powerhouses have merged to create a shoe that re-defines the true meaning of a ‘driving shoe’. Co-designed by Aston Martin’s director of design Marek Reichman and John Lobb’s Creative director Andres Hernandez the ‘Winner sport’ takes inspiration from the aerodynamic curves of an Aston. Mixing metallic eyelets with a wheel... Read More
Grenson Beach Bar
Retail space Selfridges welcome the British Summer with the opening of a beach bar displaying the best of the Grenson SS12 collection. Featuring a palette of navy blues, pastel shades and mustard yellows, the latest offering see’s new styles take centre stage – including the new chukka ‘dougie’ on a white wedged sole. “Grenson is synonymous with fine craftsmanship and elegant design. This year we’re all about celebrating great British... Read More
Clarks: A Modern Craft
Clarks, a brand loved by many, are set to drop another innovative bombshell in their latest array of footwear. The sportswear collection is the latest offering by the brand for the spring season. Each pair have been crafted with the aim of combining rich shoe making with modern sport technology-capturing the passion for both craft and function. “Our focus was on keeping things simple presenting the range in a form that is as pure as possible,... Read More
UMBRO 27A Dale Street Footwear Collection
Since Nike’s purchase of Umbro, the British based company has started to up its game in a serious way. No surprise when you consider Nike’s firepower in this field. The latest creation is the The 27A Dale Street footwear collection, named after Umbro’s design studio in Manchester’s Northern Quarter, featuring 6 new styles, the highlight being the Spinningfield Millerain collaboration. The British Millerain Company has been providing... Read More
T and F Slack Shoemakers London
Born out of the desire to reinvent traditional footwear, T and F Slack Shoemakers have managed to take old styles and transform them. The curators of this ethos are husband and wife duo, Tim and Fiona Slack. Even though their influences are from Bauhaus origin, their style remains ‘British with an attitude’. The final produce resembles that of modern architecture in a somewhat traditional form – a theory they experimented with in the seventies.... Read More
Jimmy Choo X Mr Porter: Walking the Line
In celebration of their new men’s range, Jimmy Choo has collaborated with Mr Porter to create ‘Walking the Line’ – a short film, shot in New York City and featuring key styles from Autumn/ Winter 2011 Collection. The short film follows a man who takes risks in life by “Walking the Line”. Shot in New York City the Jimmy Choo man is seen walking many of the City’s eclectic linear elements, such as a crosswalk, the Brooklyn Bridge and... Read More
Puma UNDFTD x Clyde Launch
PUMA has partnered with legendary culture brand, Undefeated, to launch the Undefeated (UNDFTD) Collection with PUMA; a special collection centered around one of PUMA’s most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released beginning in April and throughout 2011 and beyond. The PUMA Clyde was chosen for this project... Read More
Cherry Blossom: How to Polish your Shoes
British shoe polish brand Cherry Blossom have given Ape to Gentleman their step by step guide to achieve the perfect shoe shine. First impressions are lasting ones and shoes are always the first place you look. So this season put your best foot forward and make sure you are doing it right. What you’ll need Clean cloths, Soft haired shoe brush, Cherry Blossom Premium’s new ‘Universal cleaner’ and ‘leather cream’. Task time: 10 minutes... Read More
Timely Arrival: Harrys of London x Vibram
Harrys of London appeared on most men’s radar back in 2002 when 30 celebrities (including John Travolta and Denzel Washington) chose Harrys as their footwear of choice for the 74th Annual Academy Awards, and since then their merger of American comfort and British footwear has fuelled their growth. Their latest shoe is a veritable product for modern Britain as they defiantly challenge the need for you to choose between functionality and style, regardless... Read More





