Ormonde Jayne Perfume Portraits

London perfume house Ormonde Jayne is now offering a bespoke Perfume Portraits service for clients looking to find a new fragrance within their stores, useful for those too busy to navigate the minefield of perfume counters to find one they feel truly suits them. Perfume Portrait The Perfume Portrait starts with a few basic questions on your preferences in a fragrance, taking in to consideration previous bottles you’ve worn or ones you’ve encountered... Read More

Play Sport by Givenchy

Four years after launching the original Play fragrance, Givenchy have announced the release of a third scent entitled Play Sport.  Sport follows Givenchy’s Play Intense as another interpretation on the word ‘Play’, this occasion alluding to the new scent’s fresh, energising aroma. Play: a variable word, able to take on a multitude of meanings. Along with the staple base composition including Amyris, another constant is the face of the Campaign,... Read More

Tom Ford: Private Blend Lavender Palm

Lavender is a herb of multiple benefits and has been linked with healing everything from hairloss and insomnia to anxiety and pain relief. Benefits aside, one feature of Lavender is it’s distinctive, crisp aroma that can be distinguished regardless of the surrounding aromas; a trait suitable for a fragrance of distinction. “California, as a place and an idea, evokes images of sparkling sunlight, natural blossoms, and expansive coastlines. Effortless... Read More

Sponsored Video: The Art of Seduction

The day after Valentines it’s natural to feel slight perturbed at your plight of singledom, but use this feeling as motivation for you not to be in a similar position next year. There are many schools of thought regarding the ‘art’ of seduction1, and today Ape to Gentleman introduce you to one from James Charm. Sponsored by the well-known fragrance Joop! Homme the light hearted webseries sees James Charm offer his ‘students’ seduction tips... Read More

Bertrand Duchaufour Interview

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The Art of Bespoke: Floris London

A scent can trigger a memory, as well as evoke one. Carry you to the tips of pleasure and the depths of excellence… all with one sniff. It is this feeling of warmth and personal experience that Floris London use to create their masterful bespoke perfume. The craft itself has graced the lives of the greats since 1730. Some of these creations have remained safe in the vault and passed down through generations; while others such as No.127, made... Read More

Joya Studio: The Fragrance Designers

From the artisanal visual guide The Maker’s Project comes a unique photographic insight into the world of esteemed fragrance collective Joya. The photography captures the care and patient dexterity that goes into creating Joya’s fragrant masterpieces. Currently enjoying a surge in popularity for their hand produced candles, Joya was founded in 2004 by Frederick Bouchardy.  Using artisanal techniques, enhanced with environmentally friendly... Read More

Penhaligon’s Anthology Collection: Eau Sans Pareil & Esprit du Roi

Introducing the final two fragrances in the Penhaligon’s Anthology Collection; a lush woody citrus Esprit du Roi created by master perfumer Bertrand Duchaufour and the shimmering chypre Eau Sans Pareil, created by Beverley Bayne. The Anthology Collection was launched in 2009 with the first four fragrances; Extract of Limes, Eau de Verveine, Gardenia and Night Scented Stock. Orange Blossom, Eau de Cologne, Jubilee Bouquet and Zizonia followed in... Read More

Tom Ford: Neroli Portofino Collection

Given the expansive quality of the Tom Ford Private Blend range and variety of scent, you may be forgiven for overlooking certain key fragrances in the collection. However to help us to decipher the subtle intricacies, and inherent differences between the scents Tom Ford has decided to release certain fragrances as collections in their own right. When thinking of fragrance-would-be-skincare, do not make the mistake of comparing these collections... Read More

Top 10 Spring Fragrances For Men

In spring a young man’s fancy turns to a new fragrance. Every season we see new trends evolve and develop, so one cannot be categorical about what should be worn and when. However a good spring fragrance has a certain hallmark – an atmosphere of well-being, excitement and optimism: a sense of uplift without being anodyne or hackneyed. Here are our 10 best for 2011: 1. ANGELIQUES SOUS LA PLUIE – Editions de Parfums The wonderful... Read More

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