Luxury fragrance brands defy the recession

I came across an interesting article on the Financial Times website FT.com written by Jim Shi who has reported prosperous times for 4 of the worlds luxury fragrance brands – Creed, Bond No 9, Diptyque and Frédéric Malle. The FT forbid us distributing their text on Ape to Gentleman but please feel free to read their full article here. Links FT.com Creed UK Creed USA Bond No 9 Diptyque Frédéric Malle  Read More

Creed is setting up house in New York

Creed is setting up house in New York. The Paris-based perfumer has signed a lease to open a 400-square-foot space at 794 Madison Avenue, at the corner of 67th Street, in November. The new outpost will be Creed’s only stand-alone store in North America. The company, headed by master perfumer Olivier Creed and his son, Erwin, operates boutiques in only two other locations, Paris and Dubai. While Creed’s American distribution is highly limited,... Read More