Father’s Day: Roger Federer, Liam Tancock and Tyson Gay say ‘Thank You’
Yesterday Gillette launched a special TV advert featuring Liam Tancock, Tyson Gay and Roger Federer for Father’s Day. It celebrates Dads and the role they play in supporting their children, whether it’s as mentor, coach or number one fan. This advert follows on from the P&G ‘Thank you, Mum’ campaign, with a nod to the oft unsung heroes – our Dads. To have a chance to say ‘Thank You’ to your own special way to your... Read More
Gillette Fusion ProGlide Olympic Gold Edition
Regular readers of Ape to Gentleman will be aware that we are big fans of the Gillette Fusion ProGlide, read our full review here. Now, the engineers at the UK based Gillette Reading Innovation Centre have, in our opinion, improved it further. With the London 2012 Olympics fast approaching Gillette have released a superb looking ‘Gold medal’ edition. Launched as part of P&G’s (Procter & Gamble, owner of Gillette) Olympic support campaign... Read More
Sustainable Grooming: Gillette goes Green…
Gillette’s new packaging for its Fusion ProGlide Power Razor reduces plastic use by 79%, according to packaging design company Burgopak USA. Burgopak and Gillette parent Procter & Gamble redesigned the razor packaging using fiber-based material from molded plant fibre company Be Green Packaging. The new packages reduce gross weight by 17 % and improve pallet density by 16%. “This was all achieved without any cost increase or detriment... Read More
The new Gillette Fusion ProGlide Razor
Gillette, today, announced the release of their latest innovation; the Gillette Fusion ProGlide razor. Unfortunately for me and the rest of Western Europe it will be 12-18 months before we see it, with our readers over in the US seeing an earlier release in June. Obviously without getting my hands on the new Fusion ProGlide I can’t offer a thorough review, but please bear with me, for I think a thorough hands on review of the Fusion ProGlide... Read More
NFL Quarterback Matt Ryan launches Gillette Fusion MVP Razor
NFL Rookie of the Year Featured in New Television Commercial to Support Launch of Sports-Themed Razor Boston, MA, September 28, 2009 (NYSE:PG) – Gillette® [PG] today announced the launch of a new advertising campaign introducing the latest entry into the Gillette Fusion® razor family – the Gillette Fusion MVP™. The campaign features Atlanta Falcons’ quarterback and the NFL’s 2008 Rookie of the Year Matt Ryan. The razor features a... Read More
P&G expands direct retail
Corporate giants Proctor & Gamble who recently acquired high-end shaving company The Art of Shaving have expressed an interest in venturing further into the male grooming retail market. Previous attempts by P&G to move into retail have failed but P&G spokeswoman Kelly Vanasse said ”The focus will be on doing retail sales,” “We’re assessing all the possibilities. We’re just going to learn about this area.” Source:... Read More
P&G acquire Zirh
Cincinnati, 16.06.2009 – P&G (Procter & Gamble) announce the acquisition of premium men’s skin care brand Zirh. Founded in 1995, Zirh is a major player in the ‘male grooming world’, winning many accolades throughout its history. Source: pginvestor.com Available to the world from www.nivenandjoshua.com Read More
