Frederic rediscovered the clean sophistication of geranium while working on his Anterenea soap; the scent of the old-fashioned luxury soaps of his childhood. It was while creating this formula that he promised to one day make a return to this oft-forgotten raw material, and give it a leading role in a future fragrance.

This day has now arrived, and after talking through the idea with top perfumer Dominique Ropion, they agreed that using geranium essence as the main component of a masculine fragrance was the ideal way to create a clean, brisk alternative to the all-too mundane fern-type smells that currently dominate men’s perfumery. Furthermore, by mixing geranium with aniseed and a cocktail of new, very refined musks, you can generate the long-lasting freshness that most men desire, but in a far more sophisticated way.

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From this initial discussion, the main components of this new breed of men’s perfume quickly emerged: geranium from China, rhodinol (a fresh-smelling raw material extracted from natural Chinese geranium), mint, aniseed, spices such as clove and cinnamon, sandalwood, and a large dose of white musks.

The formula also contains notes that, although natural, represent the latest in technology: its cinnamon, for example, was extracted with CO2, and its mint is a specific molecularly distilled mint absolute. This new breed of raw materials bring together the beauty of nature and replicate the precision of the digital era. While the above notes give the fragrance a feeling of purity and freshness, the depth and sophistication of the composition are achieved with deeper, more exotic notes from Siam, expertly added by Dominique.

All in all, very complex stuff, but once you smell it, I’m sure that you will agree that “Geranium pour Monsieur” is the new alternative for men seeking ultra-chic freshness. Available in the UK at Les Senteurs from £110.