The original and the best bespoke photographic printer in London, Danny Pope, is collaborating with luxe denim brand The Year Of… to produce a ‘Pop Up’ store. Formerly Steidlville London, Lambs Conduit Street’s stalwart attraction has been modified to exhibit iconic portrait photography and The Year Of… exclusive brand of denim. This is a unique, one time only opportunity to get yourself a pair of organic T.Y.O. jeans for beyond half price.

Go to www.theyearof.net to pick your style then go down to the shop and collect, or simply turn up and grab yourself a pair.

Opening night party Friday 12th February – 7pm. A limited run of 25 T-Shirts designed by Char will commemorate the store’s opening, to get yours be there early.

The Year Of… Pop Up Store: 11:00 – 19:00 // 12th – 14th of February 2010

Matchless Prints, 36 Lambs Conduit Street, London, WC1N 3LJ