Legendary supermodel Tyson Ballou has been named as the face of the new Biotherm Homme Force fragrance. Tyson Ballou has previously starred in campaigns for Jil Sanders, DKNY, Dolce & Gabbana, Emporio Armani not to mention esteemed fashion magazines L’uomo, Vogue, Arena Homme Plus and Numero (to name a few).

Tyson’s selection shows Biotherm’s statement of intent for this fragrance as they release their new luxury fragrance into the burgeoning fragrance market.

This follows a trend of male grooming brands choosing popular male supermodels to represent their fragrance lines; American male grooming brand Zirh chose British supermodel David Gandy to be the face of their luxury fragrance, Zirh Ikon.

via Male Model Scene