Bulldog will partner once again with comedian David Mitchell for a new series of the hit online show “David Mitchell’s Soapbox”. The first series of the show, staring BAFTA and Comedy Award winning actor David Mitchell (Peep Show, The Bubble, That Mitchell and Webb Look), was a huge success with fans and is now one of the most downloaded video shows in iTunes history with over 3 million views to date. As part of the partnership Bulldog branded messages will appear at the beginning and end of all 20 episodes in the new series. The shows will form part of a wider integrated campaign involving iPhone and Facebook applications, product sampling, outdoor and print campaigns and unique competitions. The weekly show will start on the 13th May and will be available for free download from iTunes and www.meetthebulldog.com.

David Mitchell’s Soapbox” is the BAFTA award winning comedian’s first online venture. The innovative online show provides the perfect vehicle for his comedic commentary and reaction to current affairs and everyday life. From 13th May his witty and topical rants will run as weekly 3 to 5 minute shows spanning 20 episodes.  Aimed to give viewers what they’ve come to expect from Mitchell’s award winning performances, the new series will cover anything and everything from the World Cup, to haircuts and recycling.

Simon Duffy, Bulldog Co-Founder: “We are delighted to be teaming up with David for a second series of Soapbox.  The first series was a phenomenal success with viewers, and the new series will be even bigger. By providing great content that consumers want to view and share with friends, we are able to form trusting relationships with our audience. We cannot wait to see what David has planned for the series.”

Bulldog Natural Grooming was founded in 2006 by Simon Duffy (33) and Rhodri Ferrier (31). Today, Bulldog is the UK’s first and largest natural skincare brand for men and is available in over 2,000 stores nationwide. All Bulldog products are body friendly and don’t contain controversial man-made chemicals such as parabens, sodium laureth sulfate, artificial colours, or synthetic fragrances. Instead, Bulldog products are loaded with essential oils and other amazing natural actives to deliver superb grooming results. The products are not tested on animals and never contain ingredients derived from animal sources.

David Mitchell: “I’m genuinely passionate about concocting the right sound bite with which to accompany the announcement that I’m going to be doing more podcasts.”

www.meetthebulldog.com