The development of more niche grooming products, specifically tailored for the differing lifestyle of men signifies that the male grooming industry is gathering speed. This is typified by Kiehl’s latest release; a range of 3 grooming products called Cross-Terrain which are focused on more extreme sporting activity.

Cross-Terrain All-In-One Refueling Wash

• Thorough hair and body cleanser

• Can also be used on the face and/or as a shaving aid

• Formula is Biodegradable, Sodium Lauryl Sulfate / Sodium Laureth Sulfate free, and paraben-free

Cross Terrain ‘Dry Run’ Foot Cream

• Purifying, sweat-absorbing formula helps to keep feet dry

• Soothes and comforts active feet

• Paraben-free formula

Cross-Terrain UV Face Protector SPF 50

• UVA/UVB protection with SPF 50

• Water, sweat and wind-resistant

• Unscented, water-free formula

Available from authorised Kiehl’s stockists and Kiehl’s online.

Kiehl’s via Acquire