2011 is now well and truly underway and after all the December merrymaking, so are New Year health resolutions and dietary plans. While your women may be hastening to the gym and Yoga classes, a word of caution Gentlemen on how you approach that sensitive topic; despite what you might believe only one in five women is happy with their figure. Global lingerie brand Triumph conducted research into whether women ever truly celebrate their body shape and reveals insights into how women perceive their own body image.
It will come as little surprise to many men that most women* (56%) feel self conscious about their body shape, with 43% saying they are unhappy with it, putting the lack of portrayal of realistic women in the fashion industry back in the limelight.
When women do actually celebrate their bodies by wearing form fitting underwear and clothes, it’s their partner they are hoping to impress with over half saying they hope their other half will notice. As most men will probably testify to, the majority of women celebrate their body shape the most on a night out (41%).
Women who are a size 10 are most likely to celebrate their body shape (16%) however Findings from a Triumph study carried out in 2010* revealed the average woman today is closer to a size 16 than a size 12, and the most common bra size has leapt – 34 is the most frequent bought underbreast size and DD is the most frequent cup size. This is ahead of other European countries like France, Italy and Germany and Asian countries like China and Japan.
The average British woman’s chest and hips are now 4cm bigger than ladies in the 1950s, and what’s more, she’s now 5cm taller (167cm) and her weight has risen from 62kg to 65kg.
The research further indicates that women don’t give men enough credit as nearly a third of them say body shape doesn’t matter to them. Furthermore 40% admit they find curvy or voluptuous women more attractive than skinny women.
Gentlemen, here are some interesting facts from Triumph Shape Sensation Research:
- 40% of women are embarrassed about their body shape, and this is particularly the case with those aged 16-24, with over a third of people (36.7%) being embarrassed by their body shape
- Those who are a size 10 are most likely to celebrate their body shape (16%)
- Most women (56%) feel self conscious about their body shape, with 43% saying they are unhappy with it
- One in five women is content with their body shape (20%)
- When celebrating their body shape, 57% of women are hoping their partner will notice, 42% hope their friends will notice, a third of women hope that strangers will notice and a quarter of women do it purely for themselves
- The majority of women celebrate their body shape the most on a night out (41%)
- When celebrating their shape 35% of women wear lingerie which shows the contours of their body
- Over three quarters of women (73%) feel confident when they celebrate their body
- 60% of women think that London Fashion Week won’t be a celebration of shape
Despite women’s fears, there is a significant proportion of you modern gentleman (28%) that pertain body shape does not matter and prefer women who are confident in their own skin.
* Findings from a Usage and Attitude Study by COIN for Triumph were disclosed in April 2010.