You know men’s skin care is finally being taken seriously when you see a ‘Grooming’ section in a shop catering for surfing goods. Saturdays NYC have done exactly that; alongside their eclectic surf wear, they stock relevant men’s grooming products such as TommyGuns shampoo, Zinka Sunblock and skin care from Baxter of California.

Given Baxter’s penchant for the unique it come as no surprise that they collaborated with Saturdays NYC in creating a ‘Beach Soap’. Fittingly called ‘Atlantic’, the Beach soap is loosely based on Baxter’s Italian Lime glycerine bar, but was re-mixed by the Saturdays NYC team to capture the essence of the Atlantic Ocean.

Atlantic is available online at nivenandjoshua.com priced £8, at the Saturdays NYC store and at Baxter Finley Barber & Shop.