With the 2011 F1 season edging nearer we have some news from head&shoulders (shampoo) who are launching their latest ad campaign today featuring brand ambassador, 2009 Formula One™ World Champion, Style Icon and all round decent gent Jenson Button.
It coincides with the launch of the new limited edition head&shoulders bottle featuring Jenson Button himself and containing the popular head&shoulders for men variant.
Shot in Mallorca, the 30-second TV commercial captures Jenson in a variety of scenarios and takes a revealing look into what’s on his mind. From racing and pit stops to lie-ins, a cup of tea and the cheeky “little perks”.
I’m fortunate enough to know some of the head&shoulders team and they assured me that Jenson genuinely used head&shoulders even before is alliance with the brand. Jenson Button says…
head&shoulders limited edition for men helps to keep my hair looking good and flake free. There are plenty of things on my mind but dandruff is not one of them.
To find out more about what’s on Jenson’s mind visit www.facebook.com/makingheadshappier.
The limited edition head&shoulders shampoo for men is available at Tesco stores nationwide – RRP £2.39 for 250ml bottle, conditioner RRP £2.39 for 200ml bottle.