Today Ape to Gentleman bring you some behind the scene clips from the Dove Men+ Care “Journey to Comfort” campaign. These videos go deeper inside the lives of Golfing icons Stewart Cink (2009 Open Champion) and Davis Love III (1997 PGA Champion and 2012 U.S. Ryder Cup Team Captain), both as professional golfers and family men – a unique insight. The video series is inspired by the Dove Men+Care collection of grooming products including new Antiperspirants and Deodorants and Sensitive Clean Personal Wash.
“I learned a long time ago that we all have room for improvement. My philosophy on my personal life mirrors my professional golf goals. My own ‘Journey to Comfort’ began with knowing myself really well and being comfortable with the man I am.” – Stewark Cink, Open Champion
The “19th” Hole
The “Journey to Comfort” videos give fans never-before-seen moments from the golfers’ off the course lives. From embracing being a ‘bald golfer’ to overcoming the ‘yips,’ Cink’s “Journey to Comfort” talks about how his wife Lisa has been his caddy in life. Love’s story is truly about how making lemonade from lemons got him from the sidelines to the professional tour and gave him the confidence to one time overcome a “flood” of embarrassment. The golfers join an elite roster of all-stars including Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III and Bobby Hurley, who have shown they are comfortable in their own skin and understand the importance of caring for themselves and others.
Connecting to the Course
Amidst the most anticipated events of the golf season, Dove Men+Care will tee off its own interactive “Tournament to Comfort” golf game online. Golfers will be able to play different holes from renowned golf courses around the world for a chance to win golf related prizes. Fans that do not try their hand at digital golf can win prizes simply by following @DoveMenCare on Twitter. Prizes include golf memorabilia signed by Cink and Love and other golf-related items that will help them feel more comfortable on the links (and in their own skin). Cink and Love’s “Journey to Comfort” videos can be seen as commercials as well as on www.dovemencare.com and youtube.com/dove.
“Every guy – professional athlete or not – has their own personal ‘Journey to Comfort’ story. That’s League Baseball stars, NCAA basketball icons or professional golfers like Cink and Love, they all have had personal ups and downs and moments in their personal life that make them comfortable with who they are.” – Rob Candelino, Unilever
The New Recruits
The new collection is formulated to provide total underarm care specifically for men by fighting skin irritation and providing advanced, 48-hour protection. Joining the collection of Men+Care Body and Face Wash is the new Sensitive Clean Bodyand Face Wash that clinically fights dryness better than regular men’s body washes. It is hypoallergenic and created without dyes and fragrances for men who prefer a mild, unscented body and face wash. Additionally, the pH neutral formula guarantees a gentle, comforting clean for men prone to skin irritations.
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