Topman launches The Swimwear Project, another in a series of projects where Topman invite select designers to create a particular staple wardrobe item. For this project, Bernhard Willhelm, Jonathan Saunders, Cassette Playa, Gary Card and Todd Selby have all been asked to design their perfect pair of swim shorts.
“The Swim Project is where Topman turns up the print volume. Designers well known for their visual stance have produced a diverse range of graphics and illustrations ranging from photo real images through to faded florals to hand drawn sketches in a collection that goes from poolside to beach in great style.” – Gordon Richardson, Topman Design Director
Having graduated from the prestigious Royal Academy of Antwerp, German born Bernhard Willhelm is now a regular on the catwalks of Paris Fashion Week. His often avant-garde designs have always caught the eye and this is perfectly demonstrated in his swim design- a short style trunk complete with trompe l’oeil zip and available in a royal blue and red colourway.
Scottish born Jonathan Saunders has now created a cult following both sides of the Atlantic for his technical one of a kind prints. His design is a ¾ lengthy short in turquoise blue with rose, pink and ecru floral prints.
London based designer, Cassette Playa, has grown a reputation as a designer of street and urban-wear following her collaborations with Nike, Swatch and M.IA. Having previously shown as part of the Topman sponsored MAN event, she was the perfect choice for this project. Her short is knee length with one leg block coloured in pink and the other leg featuring a photographic print of a shark.
A new installation created and installed by Gary Card has been unveiled today in the Oxford Circus TOPMAN flagship store.
Gary Card is a sought after set designer who has previously worked for Vogue, Lady Gaga, Stella McCartney and Louis Vuitton. His playful design for this particular project features prints of his favourite toys and a purple waistband. Card will also be designing the window scheme for this project.
New York photographer and blogger Todd Selby is the final designer invited to take part in this project. Famed for his website The Selby, Todd has demonstrated his love of cats by designing a ¾ length short complete with hand drawn kittens adorning the whole short.
Designed in house, Topman Design complete the line up for this project. Their design is a beige short with contrast orange drawstring and a print of an old fashioned bicycle over the front and back of the short.
Shorts are priced at £50 and are available from Topman flagship stores in London and New York and on-line at Topman.com.