In our ‘Café culture’ it’s rare that today’s Gent will go one day without encountering the alluring aroma of coffee, and perhaps not so rare to come across Gents that consume multiple cups. However maybe we have been misinformed as to the full and correct use of coffee…

New York designer, Jane Schub posits that rather than drinking coffee first thing in the morning, you might be better off using it in the shower. Coffee with caffeine has both anti-inflammatory and tightening and firming qualities, while there are also suggestions that topical caffeine may also repair UV damage – and may prove to be a stronger antioxidant than green tea.

“Coffee is a natural deodoriser that absorbs and eliminates odours without adding any scent of its own.”

Jane’s answer is Wash With Joe – an uplifting blend of Real Pure Coffee and mint in the guise of a shower gel, which revitalises body and mind.

What it contains

Coffea Arabica (Coffee),Cocamidopropyl Betaine, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Kosher Vegetable Glycerin, Phenoxyethanol, Calcium d-Pantothenate (Pro-Vitamin B5), Limnanthes alba (Meadowfoam) Seed Oil, Tetrasodium EDTA, Citric Acid, triple Distilled Peppermint Essential Oil

Paraben-free and certified vegan, Wash With Joe is available in the USA (C. O. Bigelow Apothecary), Hong Kong and, from September 1st, in the UK from The Grooming Clinic.

£24.00/ 16fl. Oz.