I first came across FHM Collections in 2002; then it was a standalone publication back in the times when Dior was Hedi Slimane and Hedi Slimane was Dior. Now it has been condensed into a fashion supplement dealing with accessible brands rather than solely the high fashion elite – a different approach to their publication of yesteryear.
Complimentary with FHM’s October issue, this FHM Collections is the first fully interactive, standalone fashion supplement.
This evolution has seen FHM integrate man’s best friend – formerly dog, now mobile phone – to create the first fully interactive magazine experience. Fronted by hip hop lyricist Professor Green, FHM Collections displays the fashion trends for AW 2011, whilst giving readers a unique digital experience throughout. Using your smartphone, you can be taken straight to the brands websites, watch exclusive videos, including behind the scenes Professor Green video, and much more.
To get more information about FHM Collections visit the FHM website here.