An essence project inspired by laboratories of the past, DSquared2 have unveiled their new men’s fragrance and grooming range entitled ‘Potion’. The concept of quintessence dates back to the days when people thought the only way to obtain a pure essence was to process it five times over. Rediscovered, reinvented and inflected with new scientific advances, now it comes alive again in the Potion for Man Extension Line. The five-phase methodology, faithfully reflects the ancient alchemical procedure combined with modern science, to bring out the best in each ingredient. The After Shave lotion consists of a high performance alcoholic formula that leaves the skin toned and imbued with the DSquared2 Potion for Man scent.
Olfactive family: Aromatic Woody Amber
Nose: Annick Menardo
Photographer Mario Sorrenti captures the magic moment of seduction where Brazilian model Diego Miguel brings wonderfully to life sensual images in black and white.
HAIR AND BODY WASH
A balanced cleanser for body and hair, made with select ultrasafe raw materials, blended according to the exclusive five-step technique. The result is a luxury body wash with a soft, rich foam that leaves subtle notes of DSquared2 Potion after cleansing.
The all-new formula uses the original five-phase method, to create a quick-absorbing moisturiser that softens and tones skin; especially useful post-workout workout at the gym or after other sporting activities.
NATURAL SPRAY DEODORANT AND ALCOHOL FREE DEODORANT
Two formulations to ensure freshness and comfort all day long: one an alcoholic natural spray, the other a completely alcohol free product.
A perfume oil obtained with the five-step technique that permeates the whole Potion range. A sensational new way to experience and enjoy your Parfum: apply a few drops to your pulse points to release the fragrance slowly throughout the day.
DSquared2 Potion for Man (£42.50 for 50ml, £57 for 100ml) is exclusively available at Harvey Nichols from the 1st September, with a nationwide release scheduled for October 2011.