Swedish denim brand Nudie Jeans Co. expanded their presence in Los Angeles earlier this month with the launch of the ‘Nudie Jeans House’ – a hybrid between denim sanctuary, retail space and wholesale office. Located in a prominent shopping area in West Hollywood off Melrose Avenue, the 600-square foot space is a stone’s throw from major stores Fred Segal, American Rag and New Era which is due to open this Autumn.
The compact house-like design demonstrates an evolving and refreshing retail approach from Nudie Jeans, providing specialist customer service, a bespoke repairs and alterations clinic, in an environment where visitors can engage in a complete Nudie Jeans experience in an integrated and interactive way. Committed to the art of denim and defying fast fashion, the Nudie Jeans House carries an extensive range of men’s and women’s core denim product alongside the Backbone line, a 100% organic basics collection – the perfect accompaniment to denim.
Every three months, concepts of the brand are showcased in a creative light, engaging visitors in the pillars which identify Nudie Jeans today. The Organic story kicks it all off, with the award winning Repair: Reuse: Reduce program, which sees old Nudie Jeans repaired and recycled for sale, to follow suit in November.
“This is a novel concept, stripping the brand back to the core product and offering a personalised service to enhance it. The passion for denim is the essence of the project.” – Cody Cameron, Resident Ambassador
The space features Scandinavian design elements instilled with a relaxed Californian feel; the exposed wood beams and an abundance of natural light are juxtaposed against antique fixtures and black chalk walls. A mid-century architectural table takes centre stage displaying denim, whilst a traditional PFAFF sewing machine sits in the window ready for repairs. Externally, wraparound wood decking with built-in BBQ serves as the perfect oasis to chill and enjoy the sun.
While the Nudie Jeans House operates as the west coast wholesale office from Monday-Wednesday, it welcomes the public:
Thursday-Saturday: 11am – 7pm,
Sunday; 11am – 5pm,
710 N. Edinburgh Ave(Between Melrose & Waring).