British Perfumer Michael Boadi, creator of the fantastic Illuminum Fragrance Collection is to launch a perfumery or “Fragrance Lounge” in London this week. The lounge is at the heart of Mayfair in a stylish Georgian townhouse, internally designed and furnished to create a relaxing, calm atmosphere – somewhere you can choose your scent in peace and without hassle.

I want to create an oasis of fragrance in the heart of the city. There will be no rushing at The Fragrance Lounge, you can sit and enjoy an espresso or a glass of champagne and take you time – selecting from my scents should be a joyous experience.Michael Boadi

The space will be divided into four rooms to house the Illuminum Perfume Collection fragrances plus three brand new collections:

Illuminum Perfume Collection

The Sixteen Scents that launched at the beginning of 2011 including the popular Scarlet Oud (£70/50mls) a multi-layered and complex scent redolent of smoke, honey and green shoots. It is also naturally scarlet in colour.

Haute Perfume

Sixteen new scents priced between £175.00 and £375.00. Here Boadi has used rare and costly ingredients, expect the collection to raise the stakes.

Interior Fragrance

Soft, black-wax candles housed in 21st century black glass cubes are available in every one of Illuminum’s 32 fragrances. These will burn for approximately 70 hrs and are priced at £55. The Car Aromarizor, a discreet black bullet shape, designed to slip into the cigarette lighter that will then emit fragrance directly into the car, contains over 70 hrs of fragrance and is available in all 32 Illuminum scents, £49.95. The Home Aromarizor will disperse fragrance throughout the room via a fan system that can be carefully controlled with a timer and speed so that an exact level of scent is maintained while the gel cartridge technology will last for months, £125.00. Again all 32 Illuminum Fragrances are available.

Illuminum Synthesis – Bespoke Service

Want a fragrance that is unique to you? A perfume synthesised from all of your favourite notes? Illuminum Synthesis is a four week journey of discovery which begins with an initial consultation with Michael Boadi. Together you will test a broad spectrum of ingredients and ten days later a sample bottle will arrive. Select your favourite, discuss any final tweaks and finally, four weeks after the first meeting, you will receive the finished scent. Three bottles of 100ml at 30% (extrait) concentration and two bottler of 30ml pure perfume. The formula will then be locked in a vault for you to access at any time and have reproduced by Illuminum. From £7,500.

Michael Boadi is a former international hairstylist who’s obsession with fragrance started when he was a child and developed into a passion. He’s  used every opportunity to collect resins and oils from around the world, collating his own ‘perfume organ’ and teaching himself the intricacies of the creative process. His first fragrances were releases in 2008 and earned him international plaudits and a legion of fans that include Michelle Obama, Alicia Keyes, Angelina Jolie, Rihanna, Leonardo di Caprio and James Franco.

The Illuminum Fragrance Lounge – 41/42 Dover Street, Mayfair, London, W1S 4NS, UK.

www.illuminumperfume.com